Digital banking has become a priority for many central banks during the pandemic. As a result, many financial institutions have taken advantage of the opportunity to reduce their branch network. According to research, 2021 had one of the highest rates of bank closures, up 38% from the previous year. With banks making decisions to close […]
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Benchmark Marketing For Banks Worksheet Using the ThinkBlink benchmarking model to help understand your competition The ThinkBlink benchmarking MPS model How to identify and stay ahead of the competition Position your brand for success Do you want to boost your bank’s competitiveness? ‘Benchmark Marketing For Banks’ is a white paper based on the pillars of
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Finding The Insights That Drive Foresight A resource to using research effectively for your business. 8 steps for a successful consumer study How to effectively use different research Apply the 8 steps to determining insights to your own brand Do you want to make the most of your data and insights to drive foresight? With
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How To Define Your Company’s Value Proposition The step-by-step guide to creating your company’s value proposition The importance of a differentiated position How to define the positioning structure Defining your own customer’s needs, wants, and desires Believe it or not, many companies don’t have a concrete value proposition. We’re looking to change that. This guide
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According to our recent research on the circular economy, one of the biggest barriers to adopting more sustainable products and services is inconvenience. This shouldn’t come as a shock: making things easy for consumers is one of the pillars of good service. In a world where we can have almost anything delivered to our doorstep
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How do you meet the needs and aspirations of your customers? How do you differentiate your brand to start successfully selling products and services? It’s best to start by determining your company’s needs and priorities. Many brands fail to define their value proposition, even though it may appear obvious to some. A positioning process can
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Choosing the right influencer to work with your brand can be challenging for any marketer. With more creators than ever at their disposal, creating the right fit with your brand can be a disaster if chosen poorly but provide a huge ROI if done correctly. With the surge of social media platforms like the short
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As the calendar turns to the new year, brands have faced numerous challenges throughout the year. From growing digital workforces to the latest NFT craze, brands have found success by listening to what their customers and audiences truly want. 2023 is set to be a year when brands show their appreciation for not only their
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Banking trust is still regarded as one of the top priorities for consumers, with research indicating that it is one of the most important factors in selecting a bank. It is critical to demonstrate trust as a brand and as a service in order to attract customers and create customer engagement. With the rise of
Why Digital Banking Services Can’t Beat The Superior Branch Read More »
SLD President Jean-Pierre Lacroix was recently featured in an interview for BAI, a non-profit organization offering financial insights and empowering financial leaders. Jean-Pierre was interviewed for the November Executive Report on Digital Banking, sharing his thoughts on digital banking and new opportunities that the Metaverse provides the industry. The overall report focuses on how digital banking is
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The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in
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Major Banking Disruption Bank closures reached an all-time high in 2021, up 38% from the previous year. Banks, under pressure to demonstrate earnings, are supporting this goal by reducing labor and closing branches. Most understand that some branches are required to maintain market awareness and provide face-to-face service when customers request it. By focusing on
What Is The Ideal Future Of A Seamless Banking Experience? Read More »
SLD conducted a study to help financial institutions think more broadly regarding the consequences of branch closure while providing insights that will empower their branch network and banking services to remain relevant. Ultimately, this answers the question: How to provide an integrated customer experience leveraging a new distribution/branch model and a best-in-class digital experience? The
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No brand is immune to falling from grace even beloved brands have come under fire for both serious misconduct and things that are completely beyond their control. Some have managed to regain consumer confidence while others stumbled for years or even completely faltered. In today’s conversation, we’re talking about how brands need to address negative
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Most financial institutions continue to prioritize digital transformation and digital technology, leveraging their online and mobile platforms to reduce customer attrition caused by branch relocation and closure. As a result of this shift, many banks and credit unions have shifted from traditional banking to digital-first institutions. This change increases online and mobile customer usage and
Why Bank Branches Are The Solution for Successful Digital Transformation in Banking Read More »
The Bank Customer Experience (BCX) Summit provides bank executives with powerful insights into financial trends, as well as highlight innovative technology that will assist today’s financial institutions in transforming themselves to serve consumers now and in the future. https://youtu.be/Y34v8aevTCY TRANSCRIPT Jean-Pierre Lacroix First of all, thank you very much for joining us today. It’s
Bank Customer Experience Summit 2022 Read More »
The Banking Experience Summit recently convened leading bankers from three continents in Chicago to discuss the industry’s challenges and the future of banking. The two-day event drew more than 40 top institutions, ranging from large national and regional banks like JP Morgan Chase and Regions Bank to a diverse range of mid-sized institutions and credit
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TRANSCRIPTION Male Speaker: This is “Think Retail,” a podcast where top designers, strategists, thought leaders, and business people discuss what’s coming next. Melinda: Hi, I’m Melinda, and you are listening to “Think Retail.” And today we’re gonna be talking about some different approaches you can take to customer segmentation. Understanding your target consumer is key
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