Lastest Blogs
Sustainability or AI Won’t Drive the Next Packaging Revolution. It Will Be Driven by Prescription Drugs
Over nearly four decades, our firm has stayed ahead of evolving consumer behavior. Our latest 2026 Trend Report signals that packaging is entering a new era. This transition is
5 Activations Elevating The FIFA Fan Experience
You don’t need a stadium ticket to feel the pulse of the 2026 World Cup. Across the 16 host cities, these events are turning entire urban streets into the
Winning Hearts in Foodservice: Why Visibility and Basic Service Are No Longer Enough
In the fast-moving foodservice industry, you can win or lose customer loyalty in a heartbeat, and just being a recognizable brand isn’t enough to keep it. Most fast-food spots
The Emotional Gap in AI Content Creation
AI’s role in content and commercial production has steadily expanded over the last decade. Brands of all sizes are now experimenting with AI tools such as Google Veo 3,
Teclos are Measuring the Wrong Things: Why Return on Experience Matter More Than Ever
For most telecom leaders, the dashboard still focuses on churn, ARPU, cost-to-serve, call resolution, and network performance. These measures matter, but they do not show whether customers trust the
Navigating the New “Local”: Nationalism in a Global Community
In our 2026 SLD Trends Report, we identify how nationalism is influencing the way people trust and choose brands. Shoppers are looking closer to home to find more meaning
The New Telco Growth Bundle: Emotional Connections, AI, and Seamless Experience
Current headlines are fixated on the hype surrounding AI’s potential to transform business. Most experts believe the technology can dramatically enhance telecom operations, and many companies are already leveraging
Friday Night Light Outs: How Restaurants, Performance Venues, and Nightclubs Can Get Gen Z to Enjoy a Night on the Town
Ask anyone who works in hospitality, and they’ll tell you the party feels a little tame these days. Not since Generation X has nightlife seen raucous, regular partying, and
Top Blink Factor Design Moments of 2025: The Year’s Standout
As we enter the new year, we’re going to talk about how the Blink Factor extends beyond the world of branding and design, creating a fun design trends guide.
What were SLD’s favorite brand redesigns of 2025?
From subtle changes like Walmart’s new logo to Cracker Barrel’s brand design crisis, 2025 was a year full of brand and logo design stories. 60% of customers report avoiding
Think Ahead for 2026: What Undercurrents Beyond Trends Brands Need to Know
Looking ahead isn’t just about following trends; it’s about understanding the deeper shifts that shape consumer thinking and behaviour. As we enter 2026, the brands that stand out won’t
Winning the Moment: How Brands Use Seasonal Occasions to Spark Connection
Seasonal moments can be emotional touchpoints that invite consumers into a shared celebration. Whether it’s a limited-edition drop or festive packaging design, brands that master well-timed storytelling often find