It is no secret that COVID-19 has led to the reallocation of resources into pandemic-related operations/causes, with corporate giants like PepsiCo, Facebook and many others putting millions into their COVID-19 response. In the latest news, Budweiser announced that for the first time in 37 years, it will not be running an in-game Super Bowl ad. […]
Philanthropic Marketing and How to Stay Authentic Read More »
A big buzzword for 2021 is optimism. Politicians, marketers, and even celebrities are cheering the world on as vaccination efforts roll out. And while the end of the pandemic may still be further away than we’d like, at least an end is in view. How does this relate to the retail experience? As we all know,
Bringing Optimism to Your Marketing and Communications Read More »
While COVID-19 has accelerated the move towards digital technology and platforms that allow people to connect, work, shop, learn and play online, these digital experiences are also causing major opportunities (and disruption) for brands. At the forefront of those industries that are facing long-term risk are the ones that rely on branded environments and physical
The Guide to Humanizing Your Brand’s Digital Experience Read More »
2020 was a tough year for many, and although 2021 is looking a little more hopeful, the fact remains that our way of life will be very different moving forward. As a result, brands should consider how to best support their customers. A year marked by a global pandemic, widespread social protests, and man-made environmental
Show Me You Care: Building a Social Brand in 2021 Read More »
The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future Studies to businesses, governments, and the general population. Each month, they host a session in which a member of the association leads a discussion on a specific topic. To kick
Embracing Future Transformation Read More »
Digital experiences and communications, including websites, social media and digital content, play an essential role in influencing shopper decisions, but first it has to reach the right audience. Since the outbreak of the pandemic, online interactions have increased, as has competition for your consumer’s attention. Inclusive communication and marketing design is now more important than
How to Ensure Your Digital Experience is Inclusive Read More »
It has been a long time since we have experienced such a disruptive year. Many of us are wondering if 2021 will bring with it the same level of uncertainty or if the dust will settle, and what a new normal will look like. To that point, at the end of each year, we provide
Six Things That Will Define 2021 Read More »
At the end of every year, it’s tradition to reflect on the things we’ve loved, hated, and what we’re looking forward to for the coming year. 2020 was obviously pretty unusual, and although 2021 promises to be an improvement, it will also certainly be a year to remember. In this episode, some designers and thinkers
Looking Ahead to 2021 With the SLD Team Read More »
Back in 1964, Canadian communication theorist Marshall McLuhan coined the phrase the medium is the message. For McLuhan, he hoped the phrase would help “draw attention to the fact that a medium is not something neutral–it does something to people. It takes hold of them.” Oh, if only he was alive today. Almost 60 years
Digital Marketing Strategies for 2021 Read More »
TikTok and Snapchat, Google’s antitrust lawsuit, AOC versus Zuckerberg, it seems like every day there’s a new factor that could change digital marketing, making it a moving target for brand marketers. With so much to stay up to date on, it can be hard to know where to focus your efforts. Luckily, our guest today
The Ever-Evolving World of Digital Marketing Read More »
The word transformation gets bounced around a lot, and like any other word that starts to become part of our marketing vernacular, it can start to lose its true meaning. That being said, when it comes to what’s happening in the world of retail banking, there really isn’t a better word to describe what’s going
Why Now Is The Time To Embrace a Bank Transformation Read More »
It is no longer a surprise that Fintech firms are shaking up the financial service industry. The most recent example is Ant Group, who has been making news for a potential record-breaking IPO, which some analysts believe could surpass $35 billion USD. Though the offering is currently on hold as the company responds to changing
What Ant Group’s IPO Could Mean for Retail Banks Read More »
/wp-content/uploads/2020/11/Industrial_Bank_banner-1.mp4 The Art of Balance Adding human connection to the equation. CLIENT Industrial Bank PROJECT Branch Omnichannel Design RELATED SERVICE Retail Design Service Design Brand Strategy Innovation Digital Signage THINK In the move towards digital banking the emotional connection with customers is often neglected. Industrial Bank, a Fortune Global 500 company and the first Chinese
Networld Media Group, a B2B publishing enterprise, has announced a partnership with Shikatani Lacroix Design (SLD), a brand design firm that delivers transformational change for their clients, to offer an exclusive master series on how to transform the bank customer experience. Titled Customer Experience 4.0 Master Series, the e-learning program will feature nine video courses
SLD and Networld Media Group Partner for E-Learning Series Read More »
It is mind-boggling how far the technology of chatting has come. Turn on a movie or television show that was filmed earlier than 2007 and you may find yourself thinking “if they had a smartphone, this conflict wouldn’t exist” – something I recently mused about in the context of the Shakespearean classic, Romeo and Juliet.
How Chatbots are Changing Consumer Behavior Read More »
Technology has been a salvation during the pandemic and has thrust us into the age of omni-channel once and for all. And yet, there is a looming threat to the digital brand experience: a growing sense of mistrust in technology and the cyber-verse. Fanned by the flames of fake news, online hate and political interference,
Digital Distrust: How Brands Can Navigate a World of Disruption Read More »
Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered
Using Strategic Foresight to Understand the Future of Large Gatherings Read More »
We recently highlighted the relationship between behavioral finance, a banks’ brand strategy, and how prospect theory changes our perception of experience design. Now we will continue to explore the topic of brand strategy based on customers’ behavior patterns. Are Your Customers Rational or Irrational? Probably Both. Traditional business analysis assumes that consumers and other market
How Banks Can Appeal to Both Rational and Irrational Customers Read More »
Digital transformation was something retail organizations and financial institutions were already talking about before COVID hit. The pandemic has accelerated the trend and brought with it more challenges that were not anticipated. While brands have adopted many makeshift processes and systems to address these needs, companies are now wondering what’s going to stick after the
Digital Ecosystems and the Future of Retail and Banking Read More »
From the growth of online-only retail platforms and Fintechs to a global pandemic that has pushed many customers online, it is no secret that the retail and banking industries are at a crossroads. As new technologies emerge, SLD and JohnRyan have conducted an extensive study among retail and bank executives to better understand the new direction
THINK FUTURE: How Digital Ecosystems Will Change Retail and Banking Read More »
