Join two industry visionaries as they unite emotional brand design with telco operational expertise to decode the future of retail, one signal at a time. Shikatani Lacroix Design (SLD) and Maplewave announced the launch of The Next Signal, a new podcast hosted by Jean-Pierre Lacroix (President & Founder, SLD) and Will Gibson (VP Sales & Marketing, […]
Current headlines are fixated on the hype surrounding AI’s potential to transform business. Most experts believe the technology can dramatically enhance telecom operations, and many companies are already leveraging it to improve back-of-house operational efficiency. However, a singular focus on cost savings often overlooks the power of AI for customer engagement. Researching the AI-Ready Customer
The New Telco Growth Bundle: Emotional Connections, AI, and Seamless Experience Read More »
The world of telecommunications has evolved at a rapid pace, especially within the last decade. With the recent introduction of 5G networks, telecom retailers have redesigned their stores to become experience centers with various IoT products, rather than only selling mobile phones. Brands like Verizon have been at the forefront of change, using evolving technologies
5 Great Examples Of Telecom Retail Design From Around The World Read More »
https://www.sld.com/wp-content/uploads/2023/10/SLD_CaseStudy_FLOW_Header_720.mp4 TRANSFORMation THAT FLOWS Uniting a cable and a wireless brand into a transformational experience store featuring an adaptive digital content system. CLIENT CWC PROJECT Flow Caribbean Retail Store Design RELATED SERVICE Retail DesignDigital Experiences THINK With the amalgamation of two brands into one, Flow was redesigned with an adaptive digital content system for a
https://www.sld.com/wp-content/uploads/2022/05/TBooth4.mp4 Think Pink Playing with color to set the tone CLIENT Glentel PROJECT TBooth wireless RELATED SERVICE Environmental designRetail design THINK As a major provider of mobile services, TBooth wireless strived to stand out as a fun and friendly mobile retailer that was welcoming to all. Glentel, the parent company, wanted to differentiate two of
At the end of the year, we like to regroup and look back at the big brand stories that caught our attention throughout the year. And this year was a particularly strange one. The pandemic experience has become regionalized and our appetite for doom scrolling has kind of disappeared. Political intrigues have been flying under
Best Brand Stories of 2021 Read More »
As we look back on 2021, it would be nice to be able to view COVID-19 in the rearview mirror with a sigh of relief. But to quote Michael Corleone, “just when I thought I was out, they pull me back in!” This must be the way a lot of brands are feeling right now,
The Best Brand Pivots of COVID-19 Read More »
As we hit the halfway point of 2021, one trend that we have been particularly interested in at SLD is the continued rise of fake news and misinformation. While our recent DeepReal research elevated the conversation around real versus fake, the publishing of Facebook’s State of Influence Operations 2017-2020 Threat Report has helped validate our own findings and further
What Facebook’s Threat Report Means for Brands Read More »
The rising concern about misinformation and fake news is a top concern of people around the world, whether we’re talking about Russian interference with foreign elections or an organic seal on a carton of milk. Skepticism is high and consumers expect it to become even harder to figure out what’s true in the future. Today,
Discussing SLD’s DeepReal Study With Jean-Pierre Lacroix Read More »
The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part
DeepReal Part 1: Gaining Trust in a Post-Truth World Read More »
Southeast Asian telecommunications company Progresif recently celebrated the opening of their new flagship, Progresif Experience Store, at the Times Square Shopping Centre in Berakas, Brunei. Designed by SLD in collaboration with Maplewave, the new store reflects Progresif’s brand personality while also elevating the overall customer experience through a digitally enabled sales and service model. As
Progresif Opens New SLD Designed Flagship Store Read More »
Any business that relies on bringing people together has been forced to pivot quickly in 2020. In some cases, innovation and resilience has shone through. In other cases, a lack of preparedness had meant closures and bankruptcies. At SLD, we have decided to take a longer view of how current trends and events have altered
Using Strategic Foresight to Understand the Future of Large Gatherings Read More »
What is around the next corner? Another pandemic? A trade war? Fully autonomous vehicles? While the possibilities may seem overwhelming, the brands that properly prepare for the unknowns of the future will be better equipped to withstand any unexpected occurrences. All one has to do is look at the numerous bankruptcies and closures due to COVID-19
SLD’s Guide To Future-Proofing Your Organization Read More »
Brainstorming is a practice that most businesses need to employ from time to time, but it’s not as simple as just getting a bunch of people together with a whiteboard and some sticky notes. It’s a real skill. It requires a lot of preparation, guidance, structure and a plan. You need to be able to
Tips for Running a Successful Brainstorm Session Read More »
https://www.sld.com/wp-content/uploads/2020/07/CoxNoLogoF.mp4 MAKE YOURSELF AT HOME Cox Communications wanted to welcome customers into a comfortable store experience that put interaction and learning first, in a fluid, relaxed environment. CLIENT Cox Communications PROJECT Store Re-Design 2.0 RELATED SERVICE Brand Strategy Retail Design THINK In 2010 SLD worked with Cox Communications to create a retail store experience. We
Cox Communications Read More »
https://www.sld.com/wp-content/uploads/2020/06/MaplewaveWavenNoLogoV2.mov Amplifying Brand Culture Maplewave needed an unparraelled image and online presence to drive organic growth. CLIENT Maplewave PROJECT Brand & Website Design RELATED SERVICE Visual Identity Design Corporate Communication Web Design THINK Founded in 1988, Maplewave built their success supporting telecommunications brands with software and retail optimization systems through word-of-mouth and relationship building. Wanting
While COVID-19 has been the primary concern for brands around the world over the past few months, the recent killing of George Floyd and subsequent protests in both America and abroad have changed the focus for many brands. Over the weekend it became common to see companies voice their support for racial equality and the
How Retailers Can Help Reduce Consumer Anxiety Read More »
As retail brands are forced to close their doors in an attempt to slow the spread of COVID-19, many are understandably concerned about the impact this is going to have on their business. In times like this, it’s still important, or maybe more important than ever, to keep the lines of communication open with customers.
Communicating With Customers During COVID-19 Read More »
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is
5 Ways To Ensure Your Employees Embrace Change Read More »
