Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and […]
The Importance of Printing in Design: A Guide to Print Production Read More »
In today’s world, people are much more conscious of their food choices. According to our survey of 12,000 Canadians and 59,000 Americans, 58% of Canadians and 50% of Americans are actively attempting to eat healthier. Many respondents in both countries report eating less meat and avoiding foods with artificial flavors and preservatives. This increase in
The Importance of Nutritional Labeling in a Health-Conscious World Read More »
As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging
4 Strategies for Engaging Generation Z with Your Packaging Design Read More »
Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return,
How the Circular Economy Builds Customer and Brand Loyalty Read More »
SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of our work for Peller Estates with their line of Wine Spritzers. Boutique branding agencies from around the world submitted their work, with only 10% recognized as winners. “Winning an American Inhouse Design
SLD Wins 2022 American Inhouse Design Award for Peller Estates Wine Spritzers Read More »
https://www.sld.com/wp-content/uploads/2022/07/Moosehead_LogoBuild_720.mp4 Drink Blink: Sips of Canada Savor the diverse scenery and unique elements of Canada with Moosehead’s classic beer — encapsulated in exquisitely designed cartons, cans, bottles, and various merchandises. CLIENT Moosehead Breweries Limited PROJECT Various Packages for Moosehead RELATED SERVICE Package Design THINK Moosehead, a renowned Canadian brewery steeped in tradition, holds a special
https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,
https://www.sld.com/wp-content/uploads/2022/07/RegionsSizeGRN.mp4 BANKING ON EXPERIENCE Redefining the branch experience for millions of customers in the Southern USA. CLIENT Regions PROJECT Regions Bank RELATED SERVICE Brand delivery Brand Strategy Digital Experiences Environmental Design THINK Regions Bank needed a change as their customers were shifting towards online and digital banking services. Regions Bank approached SLD in need of
https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was
Nestlé Health Science Read More »
https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –
https://www.sld.com/wp-content/uploads/2022/08/WonderBread_Header.mp4 THE BEST THING SINCE SLICED BREAD Simple, not basic – Wonder’s fresh design makes big shelf impact by harnessing the power of softness. CLIENT Weston Foods PROJECT Wonderbread Package Redesign RELATED SERVICE Package Design THINK Delivering Canadians baked products since 1927, Wonder Bread is a classic comfort brand. With competitive pricing and trade activities
https://www.sld.com/wp-content/uploads/2022/07/jillian-harris-banner.mov MERRY AND BRIGHT CANVAS needed a standout design to promote a star collaboration CLIENT Canadian Tire PROJECT Canvas x Jillian Harris RELATED SERVICE Package Design THINK Canadians are expected to spend more than ever before as the holidays approach. CANVAS wanted to leverage the power of collaborations with well-known Canadian interior designer Jillian Harris
Canvas x Jillian Harris Read More »
https://www.sld.com/wp-content/uploads/2022/07/00000-JL-IN-3_SLD-Tetley-Case-Study-Header-Video.mp4 TETLEY LIVE TEA Bringing bold personality to the tea category with a new line of herbal tea from Tetley. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Packaging Design THINK Tetley is the number one tea brand in Canada with its famous orange pekoe being a household staple. To continue attracting new customers, the established
https://www.sld.com/wp-content/uploads/2022/07/CaseStudy_Moosehead_Radler_Pour_720.mp4 OH CANADA! A refreshing summer twist on a classic. CLIENT Moosehead Lager PROJECT Moose Light Radler RELATED SERVICE Packaging Design THINK Being one of Canada’s oldest breweries, Moosehead’s iconic look and feel have carried them for generations to a brand identity that is uniquely Canadian. With the summer approaching, Moosehead wanted to capture a
https://www.sld.com/wp-content/uploads/2022/07/Renees-Header.mp4 DIP-DIP HOORAY! Supreme salad dressing brand enters a new market for premium dip delight. CLIENT Kraft Heinz PROJECT Renée’s Dips RELATED SERVICE Package Design THINK As a leading contender in refrigerated dressings, Renée’s needed to make a strong visual impact while expanding the brand into produce dips. SLD was tasked with creating a refreshing
What does the future of the supermarket look like? In our latest design exploration, we examine what the grocery sector can do to bring excitement back to the customer for a more engaging and holistic experience. The Supermarket of the Future will look at how grocers have been disrupted by COVID-19, e-commerce, and subscription-based services. It
The Supermarket of the Future Read More »
One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many years ago when they offered consumers the chance to personalize their classic candies: bridal showers, weddings and baby showers in the early 2000s just didn’t seem complete without a tulle-wrapped
CPG Brand Gifts that Drive Direct-To-Consumer Growth Read More »
Even in a world turned upside down by the accelerated growth in e-commerce, traditional aisle-based systems still dominate the grocery store experience. Yet, the physical store is still enormously relevant – 60% of consumers still prefer the store. How do grocery brands overhaul their customer experience and keep customers engaged in their stores? What will
Supermarket of the Future Webinar Read More »
https://www.sld.com/wp-content/uploads/2022/06/KDSPLOTCH2.mp4 KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various PackageDesign Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing
https://www.sld.com/wp-content/uploads/2022/06/Tim_hortons_cs_banner.mp4 DOUBLE-DOUBLE THE EXPERIENCE Tim Horton’s wanted to revitalize their urban locations, improving the customer experience while fitting into a modernized urban landscape. CLIENT Tim Horton’s PROJECT Urban Store Format Design RELATED SERVICE Retail DesignEnvironmentalGraphic Design THINK Tim Horton’s is one of the most iconic coffee shops across Canada, idolized by millions as a premier
