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DOUBLE-DOUBLE THE EXPERIENCE

Tim Horton’s wanted to revitalize their urban locations, improving the customer experience while fitting into a modernized urban landscape.
CLIENT
Tim Horton’s
PROJECT
Urban Store Format Design
RELATED SERVICE

Retail Design
Environmental
Graphic Design

Girl smiling while eating a donut

THINK

Tim Horton’s is one of the most iconic coffee shops across Canada, idolized by millions as a premier Canadian brand. Tim Horton’s wanted to expand their chains to different settings, including the bustling streets of urban centers dominated by specialty coffee shops.
A collage featuring various elements related to Corktown, Toronto, including a food truck, advertisements for Tim Hortons, and a map of the area.

BLINK

We proposed an innovative “Home Away from Home” concept – a place for the busy people of downtown life to recharge after a day at the office with their favourite cup of coffee. Differing spaces allow for customers to find a spot that matches their purpose – harder seating at the front for a quick meal or more comfortable seating closer to the back for socializing. The design was implemented in several locations across Toronto by the end of 2014.
A coffee shop entrance with a red sign.
A collage of photos featuring a modern coffee shop interior, with a focus on the Tim Hortons logo and branding.
A black and white photo of a newspaper page, which appears to be from the 1900s era, featuring various articles and headlines in different fonts…