Brand Strategy

270x370 The Move Towards Immersive Banking

Digital Transformation Of Business And Communications – Part 2

Leave a Comment /

As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 2 of this multi-part executive Q&A series I will chat with Jean-Pierre about what is driving digital transformation […]

Digital Transformation Of Business And Communications – Part 2 Read More »

SLD WhitePaper FeatureImage 0015 SLD Marquee Cs 960x870 Digital Experiences

Digital Transformation of Business and Communications – Part 1

Leave a Comment /

As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every

Digital Transformation of Business and Communications – Part 1 Read More »

Blogs 0009 MM Banner SliderKitchen 1400x580

Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award

Leave a Comment /

Branding and design agency Shikatani Lacroix won a Silver Retail Store Design award at the ICSC Canadian Shopping Centre Awards for its work with M&M Food Market. The ICSC Canadian Shopping Centre Awards Program honors the industry’s brightest and best, acknowledging outstanding achievements in the marketing, design and development of retail properties and retail store designs. “Thank you

Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award Read More »

Post The Integration of Neuroscience with 360x360

The Integration of Neuroscience with Augmented and Virtual Reality

Leave a Comment / Uncategorized /

Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to

The Integration of Neuroscience with Augmented and Virtual Reality Read More »

Blogs 0024 CZ Bank blog banner 1 e1485271966592

Canadian Firm Designs Digital Branch Experience for Chinese Bank

Leave a Comment /

Toronto-based branding and design firm Shikatani Lacroix has designed revolutionary new branch formats for China Zheshang Bank to create a holistic and agile banking experience for its customers. “We learned that the banking platform needs to evolve into a hub of both conventional banking and digital services that starts with the customer at the center

Canadian Firm Designs Digital Branch Experience for Chinese Bank Read More »

Higer Ground Cs 360x220

Retail

Leave a Comment /

RETAIL Adding passion to the retail experience. Retailers are continually pushing the envelope, raising the bar to redefine the shopping experience with innovative, immersive store concepts. To succeed in this competitive environment in the future, retailers must re-explore basic customer desires and translate needs into a genuine passion for their brands. They must create dynamic,

Retail Read More »

SLD TimHortons 360x220

Foodservice

Leave a Comment /

/wp-content/uploads/2025/10/FoodService_services_banner.mp4 FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with

Foodservice Read More »

SLD TimHortons 360x220

Corporate

CORPORATE Sparking emotional lightning for corporations We believe sparking an emotional connection—a very real, intimate, and powerful bond—is essential to achieving retail success in the future. This philosophy applies as much to corporations as it does to any brand. While many retailers fixate on achieving short-term goals, our prime objective for every corporation is to

Corporate Read More »

Smartpop Slider 360x220

CPG

CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved

CPG Read More »

Regions Bank Cs 360x220

Financial Services

FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD /wp-content/uploads/2025/09/financial_services_banner.mp4 FINANCIAL SERVICES Designing profitable financial

Financial Services Read More »

270x370 neuroscience webinar

Neuromarketing – A foolproof approach to determining what customers want?

Digital Experiences /

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers

Neuromarketing – A foolproof approach to determining what customers want? Read More »

Post The Integration of Neuroscience with 360x360

Neuromarketing – Is it truly a failsafe approach to determining consumer preference?

Leave a Comment /

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the “head” of what motivates consumers.

Neuromarketing – Is it truly a failsafe approach to determining consumer preference? Read More »

270x270 neuroscience eeg male

Neuroscience and Design: Getting to the Heart of Consumer Motivation Through Their Head

Leave a Comment /

For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until the application of neuroscience to more accurately predict consumer purchase behaviour. It’s a well-known fact that people buy based on their emotions. But how do you qualify a gut feeling? “Neuromarketing” is bringing science

Neuroscience and Design: Getting to the Heart of Consumer Motivation Through Their Head Read More »

2 e1477187703298

How to Increase Revenue and Loyalty Through Retail Brand Transformation

Leave a Comment /

Its growth stymied by disparate sub-brands, fragmented messaging and an inconsistent customer experience, Cable & Wireless Communications set out to completely transform its Caribbean telecoms retail business. Through the development of a robust digital strategy and effective rebranding process, CWC consolidated its brands, centralized its messaging, streamlined its customer service and modernized its retail environment

How to Increase Revenue and Loyalty Through Retail Brand Transformation Read More »

270x 0007 Banking on the Millennial Experience Whitepaper Thumbnail

Crafting The Ideal Banking Experience for Millennials

Leave a Comment /

Regardless of size, geography or cultural differences, financial institutions around the world are focused on the growing importance of Millennials. This influential generational segment wants to be entertained, educated and inspired. But banks and credit unions struggle to deliver a truly memorable experience that strikes a chord with Millennials. For Millennials, unique experiences have a

Crafting The Ideal Banking Experience for Millennials Read More »

3

The Source: How to successfully navigate a major brand transformation

Leave a Comment /

To say 2015 has been a challenging year for North American retailers is an understatement. The retail landscape has been littered with mass store closures and major brand bankruptcies. In the face of changing consumer purchasing behaviours and double-digital e-commerce growth, retailers are being forced to rethink their retail strategy. For some retailers, there is

The Source: How to successfully navigate a major brand transformation Read More »