Critical Concepts for Designing an Integrated Hospital Wayfinding System In our experience, large general hospitals are the most complex spaces for place branding and wayfinding – but offer the best opportunity for this type of impact. Hospital facilities themselves are getting larger and more complex; changing from what was once a series of smaller buildings […]
Hospital Place Branding Read More »
Foodservice is in transition. Technology is enabling new processes, categories are blurring to steal share, and customers are demanding more. Due to the disruptive nature of these transitions, it is becoming vital that traditional chain restaurant businesses act quickly to remain relevant; those that do not accept and embrace the change are facing declining market
How to Capitalize on Unmet Customer Needs in Foodservice Read More »
Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators.
Banking on the Ultimate Millennial Experience Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part four of this multi-part executive Q&A series I will chat with Jean-Pierre about the future and where digital
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There has been a massive evolution in digital technology over the last two decades that has resulted in a major shift in customer expectations. Doug Bannister, CEO and CTO of leading software solutions company Omnivex, is an industry pioneer who has spent the last 25 years at the forefront of this digital transformation. In this
Digital Outlook 2017 – The Transformation of Business and Communications Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 3 of this multi-part executive Q&A series I will chat with Jean-Pierre about what industries are at the
Digital Transformation Of Business And Communications – Part 3 Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 2 of this multi-part executive Q&A series I will chat with Jean-Pierre about what is driving digital transformation
Digital Transformation Of Business And Communications – Part 2 Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every
Digital Transformation of Business and Communications – Part 1 Read More »
Branding and design agency Shikatani Lacroix won a Silver Retail Store Design award at the ICSC Canadian Shopping Centre Awards for its work with M&M Food Market. The ICSC Canadian Shopping Centre Awards Program honors the industry’s brightest and best, acknowledging outstanding achievements in the marketing, design and development of retail properties and retail store designs. “Thank you
Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award Read More »
Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to
The Integration of Neuroscience with Augmented and Virtual Reality Read More »
Toronto-based branding and design firm Shikatani Lacroix has designed revolutionary new branch formats for China Zheshang Bank to create a holistic and agile banking experience for its customers. “We learned that the banking platform needs to evolve into a hub of both conventional banking and digital services that starts with the customer at the center
Canadian Firm Designs Digital Branch Experience for Chinese Bank Read More »
York Region has partnered with Toronto design firm Shikatani Lacroix to create a strategic rebrand of its economic development program York Link, formerly Centres and Corridors. Shikatani Lacroix was retained to develop a fully integrated marketing and communications strategy, which included a new logo, tagline and brand guidelines, designed to promote the region as the
Shikatani Lacroix Rebrands York Region’s Centres and Corridors Read More »
RETAIL Adding passion to the retail experience. Retailers are continually pushing the envelope, raising the bar to redefine the shopping experience with innovative, immersive store concepts. To succeed in this competitive environment in the future, retailers must re-explore basic customer desires and translate needs into a genuine passion for their brands. They must create dynamic,
/wp-content/uploads/2026/02/Food-Service-Update.mp4 FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with
CORPORATE Sparking emotional lightning for corporations We believe sparking an emotional connection—a very real, intimate, and powerful bond—is essential to achieving retail success in the future. This philosophy applies as much to corporations as it does to any brand. While many retailers fixate on achieving short-term goals, our prime objective for every corporation is to
/wp-content/uploads/2026/02/CPG-Update.mp4 CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be
FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD /wp-content/uploads/2026/02/Financial-Services-Update.mp4 FINANCIAL SERVICES Designing profitable financial
Financial Services Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers
Neuromarketing – A foolproof approach to determining what customers want? Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the “head” of what motivates consumers.
Neuromarketing – Is it truly a failsafe approach to determining consumer preference? Read More »
For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until the application of neuroscience to more accurately predict consumer purchase behaviour. It’s a well-known fact that people buy based on their emotions. But how do you qualify a gut feeling? “Neuromarketing” is bringing science
Neuroscience and Design: Getting to the Heart of Consumer Motivation Through Their Head Read More »
