Brand Strategy

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Neuromarketing – Is it truly a failsafe approach to determining consumer preference?

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For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the “head” of what motivates consumers. […]

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Neuroscience and Design: Getting to the Heart of Consumer Motivation Through Their Head

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For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until the application of neuroscience to more accurately predict consumer purchase behaviour. It’s a well-known fact that people buy based on their emotions. But how do you qualify a gut feeling? “Neuromarketing” is bringing science

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How to Increase Revenue and Loyalty Through Retail Brand Transformation

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Its growth stymied by disparate sub-brands, fragmented messaging and an inconsistent customer experience, Cable & Wireless Communications set out to completely transform its Caribbean telecoms retail business. Through the development of a robust digital strategy and effective rebranding process, CWC consolidated its brands, centralized its messaging, streamlined its customer service and modernized its retail environment

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Crafting The Ideal Banking Experience for Millennials

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Regardless of size, geography or cultural differences, financial institutions around the world are focused on the growing importance of Millennials. This influential generational segment wants to be entertained, educated and inspired. But banks and credit unions struggle to deliver a truly memorable experience that strikes a chord with Millennials. For Millennials, unique experiences have a

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The Source: How to successfully navigate a major brand transformation

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To say 2015 has been a challenging year for North American retailers is an understatement. The retail landscape has been littered with mass store closures and major brand bankruptcies. In the face of changing consumer purchasing behaviours and double-digital e-commerce growth, retailers are being forced to rethink their retail strategy. For some retailers, there is

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Sampling 3.0: Digitally Disrupting the Consideration Set

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Last fall, the world’s largest advertiser, Procter & Gamble, announced it was shifting its focus to sampling. Seen as a “point of market entry,” sampling will now account for a larger piece of P&G’s $13 billion marketing budget. Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media

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Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design

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Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative

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10 Factors to Be Like Apple

Design is key to innovation, competitiveness and to driving organizations’ economic value through creating desire with clients and customers. Design enables organizations to succeed, from innovation and new product development, operations and human resource management, to communications and branding. In this webinar, Jean-Pierre Lacroix will discuss the topic of design in organizations with Arlene Gould; Strategic Director, Design

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Retail Banking: Potential Transformations to Serve the Underbanked

Brand Engagement, Brand Strategy, Business development, Financial Services, Retail /

With 20.0 percent (24.8 million) of U.S. households falling into the “underbanked” market segment of the retail banking (2013 FDIC report), almost 25 percent of bankers see this segment as a growth opportunity. To serve the underbanked, there are several transformation opportunities in retail banking trends around process, structure and message worth considering. Process The first lever for

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Blink Factor in the Digital Retail Sphere

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The digital design strategy sphere represents the next frontier of competitive advantage. With product information at their fingertips, digital retail technologies connect and empower today’s customer like never before. Consumers expect to be engaged and communicated information relevant to their lifestyle and needs. Online and mobile, from show-rooming to price-checking, consumers are swiftly shifting the

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Shikatani Lacroix Serves Up a New Brand Identity for CRFA

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Celebrating its 70th anniversary in 2014, the Canadian Restaurant and Foodservices Association (CRFA) is embarking on a new era. The 30,000-member organization has changed its name and brand identity to support its strategic plan. Shikatani Lacroix worked with the association to develop a new name, logo and tagline, Restaurants Canada: The voice of foodservice, and

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power

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