Retail

AI Regulations

How will AI be Regulated? What Brands Need to Know

Brand Strategy, Communications, Organizations, Retail, Thought Leadership /

Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail […]

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Theft versus Experience: A Behavioral Approach to Self-Checkouts

Retail /

Self-checkouts should be working better than they do. Although consumers are warming up to them, theft related to a cashier-less experience is so extreme that some retailers are pulling them out. Others are amping up deterrence measures, but many of these practices are rubbing consumers the wrong way. Is there a better approach? In this

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Automation and human interaction

How can AI shape customer experience design?

Retail /

Artificial intelligence (AI) has become a transformative force in various industries, and its impact on customer experience (CX) design is undeniable. AI starts to affect our work and daily lives, giving us answers, helping us with complex tasks, and lowering risks. With AI-powered solutions, the promise is that businesses can revolutionize customer interactions, engagement, and

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Revolutionizing the Customer Journey: Lessons from Tesla for Retailers in Creating a Seamless Experience

Retail, Retail Design /

While Tesla is a contentious company in the automobile industry, there is no doubt that the Tesla brand has become one of the fastest-growing automobile companies in history. The relatively new company has revolutionized the industry in more ways than one over the last decade. One of the most significant has been a change in

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Leveraging Extended Reality (XR) in Retail Spaces

Retail, Specialty Retail /

In the age of technology, industries are rapidly changing to incorporate new and exciting technological developments. Retail is no exception, with the introduction of many new technologies over the years. With the development of Extended Reality devices, equipping retail spaces with extended reality (XR) experiences can serve as an additional touchpoint in a brand’s omnichannel

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Customer Segmentation Strategies: Emerging Trends and Best Practices

Retail /

The future of customer segmentation is rapidly changing, introducing new trends and best practices that businesses have to adapt to. Effective customer segmentation is critical in today’s dynamic market landscape for understanding target audiences and delivering tailored products and services. Companies can increase customer engagement and loyalty by categorizing customers based on shared characteristics, preferences,

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Attracting Gen Z to the Retail Industry: The Changing Needs of Younger Talent

Retail /

Labor shortages have hit the retail industry hard. COVID may have been the catalyst for many to leave the industry, but the conditions for this crisis pre-date the pandemic. Employee motivation in the retail sector has been on the decline for ages. Conditions today are challenging for retailers: economic uncertainty, inflation, and supply chain issues

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Reducing Inflation Anxiety in Retail: Strategies for Creating a Positive Shopping Experience

Retail, Retail Design /

In many households across the world, inflation has become a source of concern. This includes Canada, where inflation reached 8.1% in the first six months of 2022 and grocery prices rose at the fastest rate since 1981. With 55% of Canadian respondents in recent studies concerned about inflation, compared to 39% globally, it’s clear that

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employees putting pieces of a puzzle together on a white and blue background

4 Reasons Why Your Company Needs an Employee Rewards Program

Retail /

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such

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Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail /

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

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Why Customer Convenience Is Critical To Circular Economy Participation

Brand Strategy, Environmental Design, Retail, Retail Design /

According to our recent research on the circular economy, one of the biggest barriers to adopting more sustainable products and services is inconvenience. This shouldn’t come as a shock: making things easy for consumers is one of the pillars of good service. In a world where we can have almost anything delivered to our doorstep

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Why Effective Visual Communication is Absolutely Critical to Sustainable Retail

Packaging Design, Place Branding, Retail, Retail Design /

We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver

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Why Multi-Use Retail Spaces Are Key To Successful Retail Stores

Retail, Retail Design /

The number of multi-use retail spaces has increased dramatically as retail stores have become increasingly focused on providing a unique, memorable experience for their customers. Retailers are increasingly blurring the line between a shopping destination and a lifestyle destination, with more stores offering multiple in-store experiences that go beyond shopping. Experimenting with innovative in-store concepts

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How to Hire More Retail Workers with a Powerful Employee Value Proposition

Brand Strategy, Corporate Identity, Retail /

In the midst of a global labor shortage, retail brands are dealing with chronic understaffing in their stores. Frontline employees are the face of retail brands; they provide service, advice and guidance, and assistance with complex transactions. A positive experience with an engaged employee can have a significant impact on the customer experience. However, with

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Bank transformation

5 Interesting Ways to Humanize the Banking Customer Experience

Financial Services, Retail /

The Banking Experience Summit recently convened leading bankers from three continents in Chicago to discuss the industry’s challenges and the future of banking. The two-day event drew more than 40 top institutions, ranging from large national and regional banks like JP Morgan Chase and Regions Bank to a diverse range of mid-sized institutions and credit

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