packaging

Why Effective Visual Communication is Absolutely Critical to Sustainable Retail

Packaging Design, Place Branding, Retail, Retail Design /

We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver […]

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various juices on display on a grey background

11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success

Brand Strategy, Packaging Design /

The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up

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Recycling and sustainability graphic

Small Changes, Big Impact: How 6 Retail Brands Are Becoming More Sustainable

Food and Beverage, Packaging Design /

As the world transitions towards a plastic-free future, retailers need to keep up with sustainable packaging trends. Previous methods of packaging that retailers considered essential, cost-saving measures, such as single-use plastic shopping bags, utensils, or cups, are losing their desirability. Using cheap sources of plastic ensures products are safe – but creates an ecological issue

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Grocer store shelf

The Art and Science Behind Good Packaging Design

Brand Strategy, Customer Experience, Design Innovation, Packaging Design /

So, you have a great brand, exciting product, and are eager to share it with the world. You run advertisements and in-store campaigns, partner with influencers, and make sure that your product is available to be purchased online. However, without one crucial component, finding success may prove to be a challenge. Whether online or in-store,

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The Importance of Sustainability for CPG Brands

Brand Strategy, Food and Beverage, Food Service, Health and Pharmaceutical, Packaging Design, Retail, Retail Design /

The wellness industry is booming. From yoga-mats and home gyms to the ever-growing organic aisle of the supermarket, consumers are seeking out products that encourage and nurture their wellbeing. As the industry grows, so does the need for a cohesive brand image that promotes wellness values. As always, product packaging speaks volumes- and for brands

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Mannequin wearing sunglasses

The Four Characteristics that Define Indie Brands

Brand Strategy, convid retail, Design Innovation, Food and Beverage, Packaging Design, Retail /

There are many lessons to be taken from COVID-19 and how consumers have changed their shopping habits. From online versus in-store to big box versus mom and pops, some shifts may have longer-term ramifications than others. One interesting (if not surprising) result of the current pandemic is that brand loyalty is often replaced in favor

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Illustration of people in line at grocery store

Short-Term Strategies for CPG Brands Amidst COVID-19

Brand Strategy, convid CPG, Food and Beverage, Packaging Design, Retail /

The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let

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small kitchen with white cupboards

How A Decline in Home Ownership Will Impact Brands

Brand Strategy, Business development /

Soaring property values, increased urban dwelling, housing shortages and stagnating salaries are just some of the factors that are keeping younger generations out of the housing market. Many millennials now say they do not think they’ll ever be able to afford a home, and things are even bleaker for Generations Z and Alpha. And for

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Embracing the Circular Economy

What Retailers Need to Know About the Circular Economy

Brand Strategy, Design Innovation, Packaging Design /

The facts are sobering: according to the Ellen MacArthur Foundation, by 2050 the ocean could contain more plastic than fish, and plastics could be consuming 20 percent of oil production and 15 percent of the carbon budget. Only 14 percent of plastic is recycled across the planet – the rest is tossed out, filling landfills, rivers

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Questions to Ask When Hiring a Package Design Firm

Packaging Design /

In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,

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