brand strategy

Non-profit organization or charity rebranding

The Benefits of Rebranding Your Non-profit Organization or Charity

Brand Strategy /

Rebranding a non-profit organization or charity offers a strategic opportunity to realign the visual identity with its core vision and mission. Through a thoughtful system with design elements such as wordmarks, icons, and color palettes, the brand can effectively communicate its values to stakeholders in a visual manner. In this blog, we’ll use five successful […]

The Benefits of Rebranding Your Non-profit Organization or Charity Read More »

Grocery Cost

Value-based Grocery Shopping: The Opportunities for CPG Brands

Brand Strategy, Packaging Design /

In today’s challenging economic landscape with high inflation, many consumers are becoming increasingly budget-conscious with grocery shopping. As a result, discount and value-based retailers have been more popular as go-to destinations for some shoppers trying to minimize food costs. Research by Statista shows that the share of grocery store shoppers using Dollarama has increased by

Value-based Grocery Shopping: The Opportunities for CPG Brands Read More »

Indie Brand Launch Kit: How to Set Your Brand Up for Success

Brand Strategy /

Starting a business is like building a house – there are some fundamentals you must get right to ensure it stays standing and provides a foundation for the future. From building a business case to naming and branding, this toolkit will help entrepreneurs and indie brands build a solid foundation. This easy-to-follow worksheet will help

Indie Brand Launch Kit: How to Set Your Brand Up for Success Read More »

Trust

Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI

Brand Strategy /

In 2021 we launched a consumer study series to understand how misinformation impacted consumers. We discovered that despite an emerging skepticism, there was a high level of optimism as the pandemic appeared to be subsiding and life was finally “returning to normal.” Today, inflation, the war in Ukraine, climate-related extreme weather, and political division unfolding

Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI Read More »

Think outside the box

Breaking Category Norms: 6 Brands That Went Against The Flow

Brand Strategy, Digital Experiences /

In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are in flux, responding to changing market dynamics and consumer expectations, but it is uncommon for brands to deviate from norms. Occasionally, however, someone decides to go against the flow. In

Breaking Category Norms: 6 Brands That Went Against The Flow Read More »

Testimonials

Uncategorized /

https://www.sld.com/wp-content/uploads/2023/05/SLD_WebsiteTestimonials_Teaser_v1.mp4 Lynn Ryan MacKenzie PhD, CHE, CMQ/QECDIChief Executive Officer,Child Development Institute OUR EXPERIENCE IN WORKING WITH SLD WAS REALLY POSITIVE“The process itself was quite thorough and thoughtful, so I felt there was a lot of expertise that SLD brought to the table. Not only in the art and creative part but in the people part

Testimonials Read More »

employees putting pieces of a puzzle together on a white and blue background

4 Reasons Why Your Company Needs an Employee Rewards Program

Retail /

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such

4 Reasons Why Your Company Needs an Employee Rewards Program Read More »

Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail /

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

Brand Implementation: What it is, Why it’s Important, and How to Succeed Read More »

Why Customer Convenience Is Critical To Circular Economy Participation

Brand Strategy, Environmental Design, Retail, Retail Design /

According to our recent research on the circular economy, one of the biggest barriers to adopting more sustainable products and services is inconvenience. This shouldn’t come as a shock: making things easy for consumers is one of the pillars of good service. In a world where we can have almost anything delivered to our doorstep

Why Customer Convenience Is Critical To Circular Economy Participation Read More »

How Design Contributes To Health And Mental Wellbeing

Health and Pharmaceutical /

Patients, employees, and loved ones may experience stress and anxiety in healthcare settings. While initial medical facilities were not designed with mental health in mind, a recent change towards better overall wellness has changed this. Healthcare designs, as a setting that can have negative connotations, must strive to create a sense of calm for its

How Design Contributes To Health And Mental Wellbeing Read More »

value proposition words surrounded by upwards arrow with icons around, Hand drawn

How To Define Your Company’s Value Proposition (With Free Guide)

Brand Strategy /

How do you meet the needs and aspirations of your customers? How do you differentiate your brand to start successfully selling products and services? It’s best to start by determining your company’s needs and priorities. Many brands fail to define their value proposition, even though it may appear obvious to some. A positioning process can

How To Define Your Company’s Value Proposition (With Free Guide) Read More »

How Brands Are Delivering High-Touch Service Experiences In 2022

Retail Design /

In 2022, in spite of inflation and the threat of a recession, consumers flocked to stores, restaurants, and other in-person experiences after several years of COVID-related barriers. Concerts were sold out, restaurants were booked weeks in advance, and wedding season was outright crazy – all while venues, stores, and kitchens were understaffed. Although consumers may

How Brands Are Delivering High-Touch Service Experiences In 2022 Read More »

Why Effective Visual Communication is Absolutely Critical to Sustainable Retail

Packaging Design, Place Branding, Retail, Retail Design /

We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver

Why Effective Visual Communication is Absolutely Critical to Sustainable Retail Read More »