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Digital Transformation of Business and Communications – Part 1

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As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every […]

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Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award

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Branding and design agency Shikatani Lacroix won a Silver Retail Store Design award at the ICSC Canadian Shopping Centre Awards for its work with M&M Food Market. The ICSC Canadian Shopping Centre Awards Program honors the industry’s brightest and best, acknowledging outstanding achievements in the marketing, design and development of retail properties and retail store designs. “Thank you

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The Integration of Neuroscience with Augmented and Virtual Reality

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Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to

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Neuromarketing – A foolproof approach to determining what customers want?

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For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers

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Neuromarketing – Is it truly a failsafe approach to determining consumer preference?

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For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the “head” of what motivates consumers.

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Shikatani Lacroix Wins Two ICX Elevate Awards

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Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous

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Neuroscience and Design: Getting to the Heart of Consumer Motivation Through Their Head

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For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until the application of neuroscience to more accurately predict consumer purchase behaviour. It’s a well-known fact that people buy based on their emotions. But how do you qualify a gut feeling? “Neuromarketing” is bringing science

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VMSD Recognizes Shikatani Lacroix as a Top Retail Design Firm

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Shikatani Lacroix placed 24th in VMSD magazine’s ranking of the Top Retail Design Firms of 2016. VMSD’s annual Retail Design Firm Resource Guide is a listing of global design, architecture and construction firms ranked by design fees. Shikatani Lacroix designed 450,000 sqft. of retail space in 2015, including major retail brand transformations for electronics retailer

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Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches

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Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be

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The Source: How to successfully navigate a major brand transformation

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To say 2015 has been a challenging year for North American retailers is an understatement. The retail landscape has been littered with mass store closures and major brand bankruptcies. In the face of changing consumer purchasing behaviours and double-digital e-commerce growth, retailers are being forced to rethink their retail strategy. For some retailers, there is

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Sampling 3.0: Digitally Disrupting the Consideration Set

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Last fall, the world’s largest advertiser, Procter & Gamble, announced it was shifting its focus to sampling. Seen as a “point of market entry,” sampling will now account for a larger piece of P&G’s $13 billion marketing budget. Sampling has long had its place in a marketer’s advertising arsenal, but the popularity of social media

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Everything Retailers Need to Know About Writing a Design Brief

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Fundamental Elements to Design Briefs The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.

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Shikatani Lacroix Received 2014 Silver Vertex Private Brand Design Award

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We are proud to announce that we are the winners of 2014 Silver Vertex Award. Our work on Shoppers Drug Mart’s Life Brand was chosen from amongst more than 250 entries from 21 countries and 55 retailers. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design, and

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How to Create Retail Stickiness through Customer Engagement

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In the past, the only way consumers were able to buy products was through physical distribution channel, hence the typical strategies to meet the customer needs were primarily focused on opening more locations or increasing the hours and days of operation (think Sunday shopping and 24-hour stores in the past decade). Much has changed since

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(Video) GlobalShop 2015

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Retain, Attract, Transact: How to Create Branded Customer Experience Jean-Pierre Lacroix will be presenting at GlobalShop 2015 (March 24-26, Las Vegas). His session titled Retain, Attract, Transact: How to Create Branded Customer Experience, will take place on Wednesday, March 25, 2015; 1:30 PM – 2:30 PM, and will speak to creating retail experience that empowers the customer

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