We are incredibly proud to share that SLD was recognized at this year’s PAC Global Awards Ceremony with a Best in Class distinction for Brand Revitalization for our work on Quaker Oatmeal Squares. As the highest honor in its category, this award celebrates a revitalization that champions brand heritage while creating stronger shelf impact and […]
CPG BRANDS & EMOTIONAL CONNECTION STUDY In a market where consumers make decisions “in the blink of an eye,” many CPG brands perform well on getting noticed, with 61% of consumers reporting that their favorite brands are easy to find. However, the Think Blink CPG Brands & Emotional Connection Study reveals that consumers and brands
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SLD is starting the year on a high note. Our design work for White Swan has been honoured by the 62nd edition of the GDUSA Awards for excellence in graphic and brand design. Presented by Graphic Design USA, the GDUSA Awards are among the industry’s longest-running competitions. Founded more than six decades ago, the program
White Swan Wins GDUSA Award for Design Excellence Read More »
We’re proud to share that our design work for Krema Yogourt has been recognized with a Good Design Award 2025! The Good Design Award is one of the world’s oldest and most prestigious honors in industrial and graphic design. Founded in Chicago in 1950, the program is organized by The Chicago Athenaeum: Museum of Architecture
SLD Brings Home a Good Design Award Read More »
Seasonal moments can be emotional touchpoints that invite consumers into a shared celebration. Whether it’s a limited-edition drop or festive packaging design, brands that master well-timed storytelling often find themselves at the center of cultural conversation. Already this year, Starbucks has once again taken the seasonal spotlight with the release of its limited-edition “Bearista Cup”.
Winning the Moment: How Brands Use Seasonal Occasions to Spark Connection Read More »
The Brand Promise Think Blink Gap: A Comprehensive Analysis of Restaurant Chain Performance in the Fast Casual and QSR Landscape This joint study by SLD and The Customer Obsession Advantage analyzes 2,000 customer reviews across 18 major restaurant chains. It reveals that customer loyalty hinges on four key drivers and shows how the ThinkBlink framework
/wp-content/uploads/2025/09/tetley_herbal_teas_banner.mp4 TEA YOU KNOW, DESIGN YOU’LL NOTICE A shelf-smart redesign for Tetley’s herbal tea line. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Package Design THINK Tetley, a trusted name in tea since 1847, partnered with SLD to refresh the look of its Herbal Tea canisters. While Tetley’s bold brand presence already stood out on the
Tetley Herbal Teas Read More »
/wp-content/uploads/2025/09/cuisineadventure_casestudy_banner.mp4 DESIGNED TO DISCOVER FLAVOR A modernized identity that blends culinary credibility with adventure CLIENT Cuisine Adventures PROJECT Packaging Redesign Brand Positioning & Strategy RELATED SERVICE Packaging Design Identity THINK Since 2007, Cuisine Adventures has taken flavor enthusiasts on exciting taste journeys. With a diverse portfolio of bold, satisfying offerings, the brand makes it easy
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The Better-for-You (BFY) movement isn’t just a trend, it’s a complete shift in how people eat, shop, and think. Today’s consumers want it all: health, transparency, and convenience, without sacrificing taste. As the demand for feel-good, do-good snacks grows, BFY has become a driving force in reshaping the global food landscape. In response, brands are
In recent years, branding has been all about polished storytelling, aspirational lifestyles, and curated perfection. But somewhere between the perfectly aligned flat lays and hyper-curated copy, something got lost: realness (a.k.a “authenticity”). Some brands are trading polish for personality, control for chaos, and perfection for raw, messy humanity. We see the anti-brand strategy commonly adopted
Perfect Is Boring: What Big Brands Can Learn from the Rise of the Anti-Brand Read More »
https://www.sld.com/wp-content/uploads/2025/06/Header_v01-1.mp4 Sharp design at full speed A limited-edition series celebrating Team Canada’s passion, energy, and legacy. CLIENT PepsiCo PROJECT Gatorade Hockey LTO RELATED SERVICE Package Design THINK As a proud supporter of athletes for decades, Gatorade set out to honor its partnership with Hockey Canada with a bold limited-edition packaging series. The goal was to
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon, a package into a feeling, and a brand into a relationship. Studies show we process images 60,000 times faster than text, as the majority of information we absorb is visual,
A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions Read More »
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok and Instagram aren’t just influencing buying decisions they’re becoming the shelf. With 34% of consumers shopping online at least once a week and 70% of online purchases influenced by social
The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey Read More »
https://www.sld.com/wp-content/uploads/2025/02/CaseStudy-Chopped-Leaf-Header-1.mp4 FOR THE LOVE OF GREENS A bold and tasteful redesign. CLIENT Innovative Food Brands PROJECT Chopped Leaf Brand & Store Redesign RELATED SERVICE Retail DesignVisual IdentityService DesignBrand Positioning THINK Chopped Leaf, the home of delicious greens and salads, celebrates its 15th anniversary with a fresh new look. With more than 115 locations across Canada
Unexpected collaborations break conventions often combining seemingly unrelated brands or industries. The purpose is to create hype, expand audiences, and enhance brand value by delivering something fresh and surprising. Packaging is where these partnerships come to life, where design sensibilities merge with compelling stories to emotionally engage consumers. In this blog, we introduce three examples
Unexpected Collaborations Read More »
We’re happy to start the new year with some exciting news! SLD has been recognized at the Design MasterPrize (DMP) for our design work for Krema Yogourt, Live Teas, and Renée’s Dips. We have also received an honorable mention for our work for Clover Leaf Premium Line, Rockstar, and SVNS Hard Seven Up. The Design
SLD Wins Three Awards at The 2024 Design Master Prize Read More »
https://www.sld.com/wp-content/uploads/2024/09/LOGO_SWIRL_WHITE.mp4 Giving Summer Energy A blend of smooth visual cues that you can taste. CLIENT PepsiCo Canada PROJECT Rockstar RELATED SERVICE Package Design THINK This summer, Rockstar Energy brings two limited-time offered (LTO) products that promise a new and refreshing experience with every sip. Made to capture the bright and flavorful notes of summer’s favorite
Sometimes it’s hard to know when to make a change, and when it comes to packaging design, there is no set rule. However, like any aspects of a brand, packaging can become outdated or ineffective over time. But knowing when to refresh your design can make a huge impact on how your products perform in
Five Signs it’s Time to Update Your Packaging Design Read More »
We are excited to announce that SLD has been recognized at the GRANDS DU PRIX DESIGN Awards for our design works on the Chongquing Rural Commercial Bank (CQRC), the Child Development Institute (CDI), Clover Leaf Seafoods, and Merryberrybublé. “Awards are a testament to the strength of our partnerships and the hard work and innovation SLD brings
https://www.sld.com/wp-content/uploads/2024/08/Precomp_HEADER-1.movhttps://www.sld.com/wp-content/uploads/2024/08/HEADER_LOGO.webm Decadent Design Tantalizing the senses with rich, luxurious visual cues. CLIENT Lactalis PROJECT Krema Yogourt RELATED SERVICE Package DesignStrategy THINK The indulgent yogourt category is growing as consumers seek healthier snacks and desserts that feed the body and the senses. As part of the Olympic brand, consumers recognize Krema as a high-quality 100% natural
