In a market where consumers make decisions “in the blink of an eye,” many CPG brands perform well on getting noticed, with 61% of consumers reporting that their favorite brands are easy to find. However, the Think Blink CPG Brands & Emotional Connection Study reveals that consumers and brands are often out of sync. While […]
Why CPG Brands Are Winning Attention but Losing Emotional Connection Read More »
SLD is starting the year on a high note. Our design work for White Swan has been honoured by the 62nd edition of the GDUSA Awards for excellence in graphic and brand design. Presented by Graphic Design USA, the GDUSA Awards are among the industry’s longest-running competitions. Founded more than six decades ago, the program
White Swan Wins GDUSA Award for Design Excellence Read More »
We’re proud to share that our design work for Krema Yogourt has been recognized with a Good Design Award 2025! The Good Design Award is one of the world’s oldest and most prestigious honors in industrial and graphic design. Founded in Chicago in 1950, the program is organized by The Chicago Athenaeum: Museum of Architecture
SLD Brings Home a Good Design Award Read More »
We’re excited to announce that SLD has been honored as a winner in the RTF (Rethinking the Future) Awards. This international design competition recognizes excellence and innovation in architecture and design. Our design work for the CQRC Flagship was selected for its bold vision and ability to connect brand and consumer experiences. The Rethinking The
SLD Win’s its First RTF Award Read More »
Seasonal moments can be emotional touchpoints that invite consumers into a shared celebration. Whether it’s a limited-edition drop or festive packaging design, brands that master well-timed storytelling often find themselves at the center of cultural conversation. Already this year, Starbucks has once again taken the seasonal spotlight with the release of its limited-edition “Bearista Cup”.
Winning the Moment: How Brands Use Seasonal Occasions to Spark Connection Read More »
SLD is celebrating the end of the summer with an award from the 2025 LOOP Design Awards for our work for the CQRC Flagship Experience. The project reimagines the flagship experience by blending functionality with storytelling, creating an immersive space that reflects CQRC’s brand values while engaging customers on an emotional level. Established in 2019,
Design with Impact: SLD Wins 2025 LOOP Interior Design Award Read More »
/wp-content/uploads/2025/09/cuisineadventure_casestudy_banner.mp4 DESIGNED TO DISCOVER FLAVOR A modernized identity that blends culinary credibility with adventure CLIENT Cuisine Adventures PROJECT Packaging Redesign Brand Positioning & Strategy RELATED SERVICE Packaging Design Identity THINK Since 2007, Cuisine Adventures has taken flavor enthusiasts on exciting taste journeys. With a diverse portfolio of bold, satisfying offerings, the brand makes it easy
Cuisine Adventures Read More »
/wp-content/uploads/2025/09/tetley_herbal_teas_banner.mp4 TEA YOU KNOW, DESIGN YOU’LL NOTICE A shelf-smart redesign for Tetley’s herbal tea line. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Package Design THINK Tetley, a trusted name in tea since 1847, partnered with SLD to refresh the look of its Herbal Tea canisters. While Tetley’s bold brand presence already stood out on the
Tetley Herbal Teas Read More »
You’ve likely seen them trending on your social feeds or lined up in specialty stores. The blind box craze isn’t slowing down anytime soon. But what is behind their viral appeal? Blind boxes spark nostalgia, deliver surprise, and leverage the Blink Factor by prompting quick, emotional decisions. They show proof of how a single, well-designed
What the Blind Box Craze Reveals: How Consumers Make Decisions Read More »
We are proud to announce that we have been recognized with five distinctions at the 18th Edition of the Grands Prix du Design. We earned Gold Certification for our design work for the CQRC Flagship Experience and Tetley Live Teas. In addition, we received Silver Certification for three projects that showcase the breadth of our
Design Excellence Rewarded: Five Wins at the GRANDS PRIX DU DESIGN Read More »
The Better-for-You (BFY) movement isn’t just a trend, it’s a complete shift in how people eat, shop, and think. Today’s consumers want it all: health, transparency, and convenience, without sacrificing taste. As the demand for feel-good, do-good snacks grows, BFY has become a driving force in reshaping the global food landscape. In response, brands are
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon, a package into a feeling, and a brand into a relationship. Studies show we process images 60,000 times faster than text, as the majority of information we absorb is visual,
A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions Read More »
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok and Instagram aren’t just influencing buying decisions they’re becoming the shelf. With 34% of consumers shopping online at least once a week and 70% of online purchases influenced by social
The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey Read More »
Unexpected collaborations break conventions often combining seemingly unrelated brands or industries. The purpose is to create hype, expand audiences, and enhance brand value by delivering something fresh and surprising. Packaging is where these partnerships come to life, where design sensibilities merge with compelling stories to emotionally engage consumers. In this blog, we introduce three examples
Unexpected Collaborations Read More »
In 2024 brands continued to push for personalization, sustainable materials, and big shelf impact with their package design. What trends can we expect in 2025 and what will lose momentum? Here are our predictions for the coming year. Front-Of-Package Nutritional Warnings – What’s Coming In Canada, the final push to comply with new nutritional Front
Package Design In 2025 – What’s Hot and What’s Not Read More »
We’re happy to start the new year with some exciting news! SLD has been recognized at the Design MasterPrize (DMP) for our design work for Krema Yogourt, Live Teas, and Renée’s Dips. We have also received an honorable mention for our work for Clover Leaf Premium Line, Rockstar, and SVNS Hard Seven Up. The Design
SLD Wins Three Awards at The 2024 Design Master Prize Read More »
Emotional connection is critical for a brand because it creates a deeper connection with consumers, influencing loyalty, purchase behavior, and overall brand perception. By evoking fond associations with a particular era, product, or cultural moment, brands can establish a bond with consumers, through a sense of comfort and trust. Human decision-making is greatly driven by
Decoding Nostalgia: Why Brands Are Looking Backward Read More »
https://www.sld.com/wp-content/uploads/2024/09/LOGO_SWIRL_WHITE.mp4 Giving Summer Energy A blend of smooth visual cues that you can taste. CLIENT PepsiCo Canada PROJECT Rockstar RELATED SERVICE Package Design THINK This summer, Rockstar Energy brings two limited-time offered (LTO) products that promise a new and refreshing experience with every sip. Made to capture the bright and flavorful notes of summer’s favorite
Sometimes it’s hard to know when to make a change, and when it comes to packaging design, there is no set rule. However, like any aspects of a brand, packaging can become outdated or ineffective over time. But knowing when to refresh your design can make a huge impact on how your products perform in
Five Signs it’s Time to Update Your Packaging Design Read More »
We are excited to announce that SLD has been recognized at the GRANDS DU PRIX DESIGN Awards for our design works on the Chongquing Rural Commercial Bank (CQRC), the Child Development Institute (CDI), Clover Leaf Seafoods, and Merryberrybublé. “Awards are a testament to the strength of our partnerships and the hard work and innovation SLD brings
