The fast food industry is recognizing what we all now know to be true: high-fat, sodium and sugar laden processed food isn’t very good for us. At the same time, the demand for quick, affordable, delicious meals has increased with the rise of the millennial demographic, longer work weeks, working parents and fast-paced modern lives. […]
Are Healthy Food Menu Offerings Viable for the Fast Food Industry? Read More »
What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and
Centre for Digital Experience Read More »
During the past twenty years, the global trend of mergers and acquisitions has been steadily increasing, with both the number and value of those transactions breaking records in 2015. This whitepaper argues that the role of brand strategy early on, and throughout all 5 stages of the M&A framework process would help address many of
How to Make Your Mergers or Acquisitions a Success Through Brand Implementation Read More »
The foodservice industry has seen slow growth for the past decade and the competition is heating up with new brands entering the marketplace. In addition, the growth of mobile and online digital channels are changing the way consumers are ordering and eating out-of-home meals. Our work helping foodservice brands remain relevant and meaningful has allowed
Drive Foodservice Growth with These Transformative Strategies Read More »
It seems that everywhere you look someone is talking about Millennials – they do things differently, they’re more socially informed, and they’re more digitally connected. Executives across all industries are trying to mold their strategies to meet the demands of this significant generation. The concept of retail is being redesigned, all messaging touchpoints are being
Move over Millennials! Three insights into Generation Alpha Read More »
We all need to eat, but what is on the menu and how it gets to us may be quite different depending on where we are in the world. Foodservice is an industry that is greatly influenced by culture and location and therefore evolves uniquely in various regions. Although different markets have their own regulations
Foodservice Inspiration from Abroad: Japan & South Korea Read More »
Will your Branch of the Future resonate with your future customers? Branch transformation has been on the agenda of nearly every banking conference for almost a decade now, but there’s no evidence that any bank has landed on an Apple Store equivalent for retail bankers. Popular transformation strategies propose staff reduction and smaller networks, thanks
Retail Banking 2017 Read More »
The financial services industry is undergoing massive change and financial brands must ensure they are taking the right actions to attract and retain customers in the most cost effective ways. We see eight ways banks need to change their behaviors toward customers in order to grow their brands. 1. Find your brand purpose Have a
Eight Ways Banks Need to Adapt for Customer Retention Read More »
How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,
Designing Innovation: The Next Frontier Read More »
In their short span on the planet, Generation Z has already had a significant impact on all aspects of consumer behavior. In the report, Gen Z and the Future of Money, C Space describes Gen Z (born after 1995) as being comprised of two billion consumers worldwide; about 26 percent of the U.S. population; and
In Personal Banking, Increasingly We Are All Gen Z Read More »
As financial institutions brace for more disruptive change in the coming year, and decade, smart banks are arming themselves with a robust transformation strategy that will meet the changing needs of the new bank consumer. Join Shikatani Lacroix president Jean-Pierre Lacroix as he interviews financial branding expert David Faulkner about the challenges and rewards of
The New Rules of Bank Transformation Read More »
Over the last decade or so there has been a fundamental shift in the way we structure our day; the pace of life has accelerated exponentially and, as a result, we are required to adjust our behavior to adapt. Nowadays, we might not have the time to eat a proper breakfast or lunch, delaying those
Eight Ideas to Expand Your Restaurant’s Dayparts Read More »
With the recent relaxation of Chinese banking regulations, the Chinese banking industry has begun to change dramatically and with that a new Chinese banking consumer is emerging. Until recently, there was little need for differentiation in the banking industry and as a result, every Chinese banking customer was treated the same. Now Chinese consumers are
How to Succeed in the New Chinese Retail Banking Industry Read More »
For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number
Five Things to Consider During a Financial Institution Transformation Read More »
Today, with increasing competition and choice, companies look for ways to connect emotionally with customers, and create lifelong relationships. A strong brand stands out in a densely crowded market-place. A corporate identity rebranding must be viewed like a strategic growth accelerator. It is an investment in your organization’s future, much like the commitment to building
Branding and design agency Shikatani Lacroix wins a 2016 GDUSA American Graphic Design Award for its work with York Link. “Thank you to GDUSA for this recognition. We’d also like to thank and congratulate York Region for the opportunity and great success of the new logo,” said Jean-Pierre Lacroix, President of Shikatani Lacroix. To revitalize
Shikatani Lacroix Wins 2016 GDUSA American Graphic Design Award Read More »
If Smart Banking was the answer to how to leverage technology to deliver a seamless customer banking experience, the next question financial institutions are faced with is “why”? It’s not just because we can, and because everybody and their dog has a mobile phone. It’s because the world is changing, and banks need to adapt
The Move Towards Immersive Banking Read More »
The Key Roles of Branding and Brand Implementation In recent years, North American healthcare has been one of the most targeted industries for M&A activity. Reflecting this, the volume of industry mergers, acquisitions and joint ventures has doubled since 2009. There are many drivers of this including the Affordable Care Act (ACA) of 2010 which
Successful Healthcare Provider Mergers and Acquisitions Read More »
For the past 25 years, we have been working with some of the leading financial institutions from around the globe and have noted the rising need for significant changes on how they integrate their brands as part of the community. The shift to online banking and the rising importance of digital wallets are threatening how consumers
The Rising Importance of Community in the Bank Branch Read More »
The key question restaurant chains need to answer today is, “How will I appeal to today and tomorrow’s customers, while delivering consistency and relevancy?” It is interesting that the book I wrote in 2008 on the importance of creating a sense of belonging for brands remains more relevant today in helping to answer this very
Are Your Patrons Craving a Sense of Belonging? Read More »
