With the recent relaxation of Chinese banking regulations, the Chinese banking industry has begun to change dramatically and with that a new Chinese banking consumer is emerging. Until recently, there was little need for differentiation in the banking industry and as a result, every Chinese banking customer was treated the same. Now Chinese consumers are […]
How to Succeed in the New Chinese Retail Banking Industry Read More »
For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number
Five Things to Consider During a Financial Institution Transformation Read More »
Today, with increasing competition and choice, companies look for ways to connect emotionally with customers, and create lifelong relationships. A strong brand stands out in a densely crowded market-place. A corporate identity rebranding must be viewed like a strategic growth accelerator. It is an investment in your organization’s future, much like the commitment to building
Branding and design agency Shikatani Lacroix wins a 2016 GDUSA American Graphic Design Award for its work with York Link. “Thank you to GDUSA for this recognition. We’d also like to thank and congratulate York Region for the opportunity and great success of the new logo,” said Jean-Pierre Lacroix, President of Shikatani Lacroix. To revitalize
Shikatani Lacroix Wins 2016 GDUSA American Graphic Design Award Read More »
If Smart Banking was the answer to how to leverage technology to deliver a seamless customer banking experience, the next question financial institutions are faced with is “why”? It’s not just because we can, and because everybody and their dog has a mobile phone. It’s because the world is changing, and banks need to adapt
The Move Towards Immersive Banking Read More »
The Key Roles of Branding and Brand Implementation In recent years, North American healthcare has been one of the most targeted industries for M&A activity. Reflecting this, the volume of industry mergers, acquisitions and joint ventures has doubled since 2009. There are many drivers of this including the Affordable Care Act (ACA) of 2010 which
Successful Healthcare Provider Mergers and Acquisitions Read More »
For the past 25 years, we have been working with some of the leading financial institutions from around the globe and have noted the rising need for significant changes on how they integrate their brands as part of the community. The shift to online banking and the rising importance of digital wallets are threatening how consumers
The Rising Importance of Community in the Bank Branch Read More »
The key question restaurant chains need to answer today is, “How will I appeal to today and tomorrow’s customers, while delivering consistency and relevancy?” It is interesting that the book I wrote in 2008 on the importance of creating a sense of belonging for brands remains more relevant today in helping to answer this very
Are Your Patrons Craving a Sense of Belonging? Read More »
Critical Concepts for Designing an Integrated Hospital Wayfinding System In our experience, large general hospitals are the most complex spaces for place branding and wayfinding – but offer the best opportunity for this type of impact. Hospital facilities themselves are getting larger and more complex; changing from what was once a series of smaller buildings
Hospital Place Branding Read More »
Foodservice is in transition. Technology is enabling new processes, categories are blurring to steal share, and customers are demanding more. Due to the disruptive nature of these transitions, it is becoming vital that traditional chain restaurant businesses act quickly to remain relevant; those that do not accept and embrace the change are facing declining market
How to Capitalize on Unmet Customer Needs in Foodservice Read More »
Millennials are entering an important life stage for banks as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. As Millennials provide banks with continued growth opportunities, banks must understand their needs and expectations in order to create a strong affinity with these future wealth generators.
Banking on the Ultimate Millennial Experience Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part four of this multi-part executive Q&A series I will chat with Jean-Pierre about the future and where digital
Digital Transformation of Business and Communications – Part 4 Read More »
There has been a massive evolution in digital technology over the last two decades that has resulted in a major shift in customer expectations. Doug Bannister, CEO and CTO of leading software solutions company Omnivex, is an industry pioneer who has spent the last 25 years at the forefront of this digital transformation. In this
Digital Outlook 2017 – The Transformation of Business and Communications Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 3 of this multi-part executive Q&A series I will chat with Jean-Pierre about what industries are at the
Digital Transformation Of Business And Communications – Part 3 Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 2 of this multi-part executive Q&A series I will chat with Jean-Pierre about what is driving digital transformation
Digital Transformation Of Business And Communications – Part 2 Read More »
As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every
Digital Transformation of Business and Communications – Part 1 Read More »
Branding and design agency Shikatani Lacroix won a Silver Retail Store Design award at the ICSC Canadian Shopping Centre Awards for its work with M&M Food Market. The ICSC Canadian Shopping Centre Awards Program honors the industry’s brightest and best, acknowledging outstanding achievements in the marketing, design and development of retail properties and retail store designs. “Thank you
Shikatani Lacroix Wins ICSC Canadian Shopping Centre Award Read More »
Shikatani Lacroix designs realistic retail environments using 3D technology that are visualized on augmented reality (AR) and virtual reality (VR) devices to allow clients to experience the retail concepts before physical prototypes are built. To validate the effectiveness of these concepts, Shikatani Lacroix partnered with True Impact to accurately measure a consumer’s emotional response to
The Integration of Neuroscience with Augmented and Virtual Reality Read More »
PROJECT Pepsi WCH CLIENT PepsiCo Related Services Brand Strategy Design Innovation Packaging Design PepsiCo, an official partner of the World Cup of Hockey 2016, retained Shikatani Lacroix to design limited edition cans to highlight this partnership. Share on twitter Share on linkedin BACKGROUND The 2016 World Cup of Hockey features eight teams competing for an
Pepsi World Cup of Hockey Read More »
Toronto-based branding and design firm Shikatani Lacroix has designed revolutionary new branch formats for China Zheshang Bank to create a holistic and agile banking experience for its customers. “We learned that the banking platform needs to evolve into a hub of both conventional banking and digital services that starts with the customer at the center
Canadian Firm Designs Digital Branch Experience for Chinese Bank Read More »
