brand engagement

Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail /

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically […]

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Ugly Design 270x170

Why Ugly Design Can Lead to Enormous Growth: Exploring the Strategic Benefits of Ugly Branding

1 Comment / Environmental Design /

If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their

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270x170ManWaitingAtRestaurant

Maximize Your Restaurant’s Efficiency: 6 Proven Strategies to Reduce Wait Time

Food Service /

Many things seem to get in the way of you and your food when you are hungry and short on time. Wait times exist throughout the experience, whether you are grabbing a snack at a limited-service fast food restaurant or dining at a full-service sit-down establishment. For example, there is a delay between walking in

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270x170 financial institution transformation

Five Things to Consider During a Financial Institution Transformation

Financial Services /

For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number

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Six Ways to Overcome the Mobile Zombie Apocalypse in Bank Branches

Digital Experiences, Financial Services /

Picture this: dozens, maybe hundreds of people walking aimlessly, their eyes glazed, looking down, oblivious to the environment that surrounds them. No, this isn’t the next zombie apocalypse blockbuster, it’s the scene common at any grocery store, shopping mall or bank branch — everyone staring at their mobile phone. This generation of consumers could be

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