How do you meet the needs and aspirations of your customers? How do you differentiate your brand to start successfully selling products and services? It’s best to start by determining your company’s needs and priorities. Many brands fail to define their value proposition, even though it may appear obvious to some. A positioning process can […]
How To Define Your Company’s Value Proposition (With Free Guide) Read More »
Purchase behaviors are often recurring in nature and performed in specific places. Over time repetitive buying behaviors are less driven by goals and intentions leading us to develop purchase habits. When habits have been formed, environmental cues can activate practiced responses in the absence of conscious decision-making. Purchase decisions can also be influenced by elements better
How to Strategically Design Purchase Drivers Read More »
Saying that a company’s staff is the best ambassador to its brand has become incontestable. After all, who knows more about a business’ product, service, or culture than someone who works there? Consumers usually see the way an employee portrays a company as more credible than advertising or other marketing efforts. However, the company and
How to Turn Staff into Brand Ambassadors Read More »
Traditionally, food from convenience stores often focuses on packaged snacks, and hot food offerings may be perceived to be of dubious quality. Yet according to research from Nation’s Restaurant News, convenience store food quality is improving, shifting consumer perceptions and becoming a threat to fast food restaurants. However, if a fast food restaurant has moved in
Are Convenience Stores Becoming the New Quick-Service Restaurants? Read More »
As food operators explore growth strategies an option being considered by many is a partnership with another complementary brand. We have seen in many other industries, such as banking, the benefits and liabilities of partnering with a coffee chain to provide a differentiated customer experience. The opportunity to leverage the power of two offerings to
Creating Brand Cohesion When Exploring Restaurant Partnerships Read More »
Many things seem to get in the way of you and your food when you are hungry and short on time. Wait times exist throughout the experience, whether you are grabbing a snack at a limited-service fast food restaurant or dining at a full-service sit-down establishment. For example, there is a delay between walking in
Maximize Your Restaurant’s Efficiency: 6 Proven Strategies to Reduce Wait Time Read More »
Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can
Get Investors Excited About Your Corporate Rebranding Read More »
The financial services industry is undergoing massive change and financial brands must ensure they are taking the right actions to attract and retain customers in the most cost effective ways. We see eight ways banks need to change their behaviors toward customers in order to grow their brands. 1. Find your brand purpose Have a
Eight Ways Banks Need to Adapt for Customer Retention Read More »
As a bank executive, one of the most urgent matters you face these days is how to update your business model to address the dramatically changing behavior of your customers. One important insight you already leverage is that you understand your customers well: modern banking customers expect service that is personalized, efficient, and immersive, and
Three Strategies Banks Can Learn from Specialty Retail Read More »
For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number
Five Things to Consider During a Financial Institution Transformation Read More »
Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual
AR/VR Tech in Packaging: Here to stay or gone tomorrow? Read More »
