In the previous blog, we explored how culture influences creativity, starting with inspiration from the continent of Asia. This time, we’re heading to Europe, a place where packaging design has a long and fascinating history. European packaging design is known for its versatility, combining both classic and modern styles of design. It’s a diverse world […]
What can CPG brands learn from packaging design in Europe? Read More »
Holidays and seasons are key occasions in the fast-paced world of retail, defining consumer wishes and expectations. Packaging undergoes a transformational trip from the scorching days of summer to the ominous ambiance of Halloween and the heartfelt joys of the holidays. It transforms into a canvas on which designers artfully weave the essence of the
5 Great Examples of Seasonal Packaging Read More »
In today’s challenging economic landscape with high inflation, many consumers are becoming increasingly budget-conscious with grocery shopping. As a result, discount and value-based retailers have been more popular as go-to destinations for some shoppers trying to minimize food costs. Research by Statista shows that the share of grocery store shoppers using Dollarama has increased by
Value-based Grocery Shopping: The Opportunities for CPG Brands Read More »
https://www.sld.com/wp-content/uploads/2023/08/CaseStudy_GiantValue_720.mp4 GIANT SHELF IMPACT — CHECK! Bold and modern designs that energize a private label brand. CLIENT Giant Tiger PROJECT Giant Value RELATED SERVICE Visual Identity Private Label Design & Optimization Package Design THINK To Canadians, Giant Tiger is a beloved and unique brand with a strong neighborhood feel and a playful and down-to-earth energy.
In Canada, an ethnically and culturally diverse country, it’s not hard to find CPG products imported from Asia. What can CPG brands in North America learn from their designs? From the sleek simplicity of Japanese packages to the playful charm of South Korean designs and the intricate artistry of Indian creations, the variety and creativity
What Can CPG Brands Learn From Packaging Design In Asia? Read More »
In today’s world, people are much more conscious of their food choices. According to our survey of 12,000 Canadians and 59,000 Americans, 58% of Canadians and 50% of Americans are actively attempting to eat healthier. Many respondents in both countries report eating less meat and avoiding foods with artificial flavors and preservatives. This increase in
The Importance of Nutritional Labeling in a Health-Conscious World Read More »
As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging
4 Strategies for Engaging Generation Z with Your Packaging Design Read More »
The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around
No More Plastic Bags: What’s Next For Sustainable Packaging? Read More »
SLD President Jean-Pierre Lacroix delivers a presentation on what the future of sustainable packaging looks like to the Canadian Produce Marketing Association. The video below will cover: The challenge with sustainable packaging in both Canada and North America Why the Circular Economy might be a solution A visual exploration of what the Supermarket of the
Canadian Produce Marketing Association 2023 Read More »
We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver
Why Effective Visual Communication is Absolutely Critical to Sustainable Retail Read More »
Circular retail services are gaining popularity among businesses looking to limit their environmental impact and remain relevant in a changing landscape. With society in the early stages of developing effective closed-loop business models, we set out to investigate best retail practices within the circular economy. The study focuses on three key sections – refill, return,
How the Circular Economy Builds Customer and Brand Loyalty Read More »
The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in
5 Promising Examples Of Prosperous Brands Using Circular Business Models Read More »
The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up
11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success Read More »
SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of our work for Peller Estates with their line of Wine Spritzers. Boutique branding agencies from around the world submitted their work, with only 10% recognized as winners. “Winning an American Inhouse Design
SLD Wins 2022 American Inhouse Design Award for Peller Estates Wine Spritzers Read More »
https://www.sld.com/wp-content/uploads/2022/07/MMHeaderV2.mp4 FROM FREEZER TO TABLE A complete reimagining of a brand through the lens of experience CLIENT M&M Food Market PROJECT M&M Transformation Project RELATED SERVICE Brand Strategy & Positioning, Corporate Identity, Retail Design, Visual Identity Design, Private Label Design & Optimization, Web Design, Digital Signage THINK M&M Food Market, a frozen foods specialty grocer,
https://www.sld.com/wp-content/uploads/2022/07/SLD_CaseStudy_NestleHS_v5.mp4 REIMAGINING HEALTH THROUGH NUTRITION Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness CLIENT Nestlé Canada PROJECT Nestlé Health Science Canada RELATED SERVICE Packaging Design THINK With a full portfolio of health products, creating a unified brand presence that didn’t sacrifice the identity of individual products was
Nestlé Health Science Read More »
https://www.sld.com/wp-content/uploads/2022/07/jillian-harris-banner.mov MERRY AND BRIGHT CANVAS needed a standout design to promote a star collaboration CLIENT Canadian Tire PROJECT Canvas x Jillian Harris RELATED SERVICE Package Design THINK Canadians are expected to spend more than ever before as the holidays approach. CANVAS wanted to leverage the power of collaborations with well-known Canadian interior designer Jillian Harris
Canvas x Jillian Harris Read More »
https://www.sld.com/wp-content/uploads/2022/07/00000-JL-IN-3_SLD-Tetley-Case-Study-Header-Video.mp4 TETLEY LIVE TEA Bringing bold personality to the tea category with a new line of herbal tea from Tetley. CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Packaging Design THINK Tetley is the number one tea brand in Canada with its famous orange pekoe being a household staple. To continue attracting new customers, the established
https://www.sld.com/wp-content/uploads/2022/07/CaseStudy_Moosehead_Radler_Pour_720.mp4 OH CANADA! A refreshing summer twist on a classic. CLIENT Moosehead Lager PROJECT Moose Light Radler RELATED SERVICE Packaging Design THINK Being one of Canada’s oldest breweries, Moosehead’s iconic look and feel have carried them for generations to a brand identity that is uniquely Canadian. With the summer approaching, Moosehead wanted to capture a
https://www.sld.com/wp-content/uploads/2022/07/451-banner-1.mp4 members only A bold vision for the growing vodka sector places 451 among the elite. CLIENT 451 Vodka PROJECT 451 Vodka RELATED SERVICE Package Design Branding Logo Design THINK Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge –
