https://www.sld.com/wp-content/uploads/2022/06/KDSPLOTCH2.mp4 KD FOREVER Kraft Classic and innovation products to tease the tastebuds of Millennials and Gen Z. CLIENT Kraft Heinz Canada PROJECT Kraft Dinner Various PackageDesign Formats RELATED SERVICE Package design THINK KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its’ core audience. Still, testing […]
As the world transitions towards a plastic-free future, retailers need to keep up with sustainable packaging trends. Previous methods of packaging that retailers considered essential, cost-saving measures, such as single-use plastic shopping bags, utensils, or cups, are losing their desirability. Using cheap sources of plastic ensures products are safe – but creates an ecological issue
Small Changes, Big Impact: How 6 Retail Brands Are Becoming More Sustainable Read More »
UNDERSTANDING THE SUSTAINABLE PACKAGING CONTEXT Brands, retailers, and consumers increasingly want to reduce their use of unsustainable products and packaging. However, visiting a supermarket anywhere in North America doesn’t necessarily reflect this desire. Consumers still shop without reusable shopping bags, and the recycling bins are only getting fuller. There are some positive signs: in 2021,
The Future of Sustainable Packaging Read More »
Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t always follow through on this intent. In this blog we take a behaviorally informed view to explore the reasons consumers may not actually purchase more sustainable choices, even though they
Behavioral Tools for Sustainable CPG Choices Read More »
[rev_slider alias=”msvickies_casestudy” slidertitle=”ms vickies casestudy”][/rev_slider] UPTOWN CRUNCH Rich, sumptuous flavors deserve to be dressed in style. CLIENT PepsiCo Canada PROJECT Miss Vickie’s Signatures Packaging RELATED SERVICE Conceptual Design Final Art & Art Direction Photography THINK Miss Vickie’s is a giant in the world of potato chips, so venturing into a premium line seemed only natural.
Miss Vickie’s Signatures Read More »
