Brand Strategy

woman shopping during covid 19

Insights for Retailers & CPG Brands in the Post-COVID-19 World

Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in post-COVID-19 reality. Titled “A Look Ahead: Insights for Retailers & CPG Brands in a Post-COVID-19 World,” the webinar featured guests from The Kroger Co., Walgreens, Soapbox and Westwin, as well as […]

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COVID-19: How Foodservice Brands Can Remain Relevant

To help foodservice operators better understand how to handle COVID-19, SLD has conducted consumer and industry studies to determine how consumer needs, behaviors, and loyalty have been impacted by the current pandemic. The results of these studies, as well as tactical strategies for foodservice brands, are shared in the webinar below. Watch as Jean-Pierre Lacroix, President

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Animation of a man delivering food

Strategies for Foodservice Brands Amidst COVID-19

The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even the greatest wars have not matched the impact of COVID-19 on the foodservice industry. Built on strong social values of sharing time together, during other kinds of crises the foodservice industry has offered a meaningful way

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Illustrated drawing of people socially distancing at a bank

COVID-19: Retail Banking’s New Reality

The retail banking industry is one that has been significantly impacted by technology with the growth of Fintech alternative banking platforms, the shift of consumers away from branches towards digital channels and the rise of alternative payment platforms such as mobile wallets. Ironically, in spite of this disruption, our Future Readiness study conducted in January

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Social distancing animation

Strategies for Retail Banks Amidst COVID-19

The globe is being disrupted due to the rapid transmission of the COVID-19 pandemic. In response, retailers and financial institutions have initiated social distancing strategies to minimize the spread of the virus. These initiatives include marking safe distances within waiting queues, limiting the number of customers in the store, adding plexiglass screens to separate staff

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Women greeting in the street by touching elbows

What Brands Can Learn From China’s Handling of COVID-19

As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China.   What was the quarantine experience like in

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US One Dollar Bill with Wheat and Grains

What Rising Food Costs Mean for Foodservice Brands

In spite of new agreements such as CUSMA (the new NAFTA) and the China – US managed trade pact, trade wars can be expected to continue as long as  protectionism remains a global trend. For foodservice operators, this presents a destabilizing pressure as food costs and availability fluctuates, in some cases wildly. Consider the proposed tariff on

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Man and woman sitting on bench shopping bags

How to Strategically Design Purchase Drivers

Purchase behaviors are often recurring in nature and performed in specific places. Over time repetitive buying behaviors are less driven by goals and intentions leading us to develop purchase habits. When habits have been formed, environmental cues can activate practiced responses in the absence of conscious decision-making. Purchase decisions can also be influenced by elements better

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Worksheet: Techniques to Plan for Future Trends and Scenarios

If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are

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small kitchen with white cupboards

How A Decline in Home Ownership Will Impact Brands

Soaring property values, increased urban dwelling, housing shortages and stagnating salaries are just some of the factors that are keeping younger generations out of the housing market. Many millennials now say they do not think they’ll ever be able to afford a home, and things are even bleaker for Generations Z and Alpha. And for

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Luxurious vs. Value Experiences in Foodservice

In this episode, SLD’s Jean-Pierre Lacroix has a conversation with Simon Stenning, a consultant who works exclusively in the foodservice and hospitality sector, providing brands with actionable market intelligence. Simon’s background includes working with huge names like Hilton and Compass. Transcript Melinda: Hi, I’m Melinda from SLD, and you’re listening to Think Retail. Today, SLD’s

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Playing chess outside

The Differences Between Strategies and Tactics

The new year ushers in a need to confirm and reassess an organization’s business plan to determine how to reach their overall goals. While these key success factors in business are commonplace, business leaders often take for granted some of the basic things found within them, such as the difference between strategies and their supporting tactics. We

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