Brand Strategy

Paul Abrams Headshot

Change Management and Creating a Unified Brand

The perks of operating your own independent business are often outweighed by the enormous burdens that come along with it. You become a de facto marketer, administrator, HR specialist. You work incredibly long hours and no matter what category you’re in, you’re facing increasing competition, both for clients and talent from larger organizations. For the Canadian […]

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illustration of people shopping in a retail store during covid 19

COVID-19: Retail’s New Reality

The retail industry is one that has been significantly impacted by technology with the growth of online-only retail platforms, the rising cost of labor and the growth of alternative payment platforms such as mobile wallets. Ironically, in spite of this disruption, our retail consumer study conducted in May clearly identifies that retail stores remain a

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Photo of glasses that are half full and half empty

How Retailers Can Help Reduce Consumer Anxiety

While COVID-19 has been the primary concern for brands around the world over the past few months, the recent killing of George Floyd and subsequent protests in both America and abroad have changed the focus for many brands. Over the weekend it became common to see companies voice their support for racial equality and the

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Animation of shop owner reopening after covid-19

Strategies For Retail Brands During and After COVID-19

Amidst COVID-19, many retail industry experts’ response to the pandemic has been to question the future relevance of the bricks and mortar retail channel. They argue the pandemic has accelerated the current damage created by trade wars, the consumer shift to online retailers and the fact that North America is over stored, leading to the

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Montellier logo with a mountain and hill scenery background

Montellier

https://www.sld.com/wp-content/uploads/2020/05/Montellier_1.mp4 Origin Story Place and product inspire an award-winning design. CLIENT Alex Coulombe Ltee. PROJECT Montellier Brand Design RELATED SERVICE Brand Strategy Visual Identity Design Package Design Web Design Out of Home Marketing https://www.sld.com/wp-content/uploads/2020/05/Montellier-Bottle-Video-JPEG-1.mp4 THINK When designing for an exceptional product in a fiercely competitive category, ensuring its natural qualities shine through is the key.

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People standing in line for waiting to use an atm

What Banks Can Learn From China’s Handling of COVID-19

Download This Report and Take It With You! China’s post-pandemic shift to a new normal started more than a month ago, with the majority of businesses fully operational. The pandemic has temporarily slowed China’s growth, due in part to the disruption in exports as most Western countries’ manufacturing and service industries remain significantly impacted by

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Ray Gracewood Podcast

The Highs and Lows of the Legal Cannabis Industry

As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a

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Illustration of people in line at grocery store

Short-Term Strategies for CPG Brands Amidst COVID-19

The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let

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Tiptop tailors retail fit room

Tip Top

https://www.sld.com/wp-content/uploads/2020/05/TipTop_banner2.mp4 Fitted Confidence Tip Top leverages an updated brand and store design to revitalize their brand for a new generation. CLIENT Grafton Apparel Ltd. PROJECT Tip Top Store Experience RELATED SERVICE Brand Strategy Visual Identity Design Digital Experiences Retail Design THINK Tip Top wanted to appeal to a younger demographic – but without alienating their

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woman shopping during covid 19

Insights for Retailers & CPG Brands in the Post-COVID-19 World

Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in post-COVID-19 reality. Titled “A Look Ahead: Insights for Retailers & CPG Brands in a Post-COVID-19 World,” the webinar featured guests from The Kroger Co., Walgreens, Soapbox and Westwin, as well as

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Illustration of man on his computer at home

COVID-19: How Foodservice Brands Can Remain Relevant

To help foodservice operators better understand how to handle COVID-19, SLD has conducted consumer and industry studies to determine how consumer needs, behaviors, and loyalty have been impacted by the current pandemic. The results of these studies, as well as tactical strategies for foodservice brands, are shared in the webinar below. Watch as Jean-Pierre Lacroix, President

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Animation of a man delivering food

Strategies for Foodservice Brands Amidst COVID-19

The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even the greatest wars have not matched the impact of COVID-19 on the foodservice industry. Built on strong social values of sharing time together, during other kinds of crises the foodservice industry has offered a meaningful way

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Illustrated drawing of people socially distancing at a bank

COVID-19: Retail Banking’s New Reality

The retail banking industry is one that has been significantly impacted by technology with the growth of Fintech alternative banking platforms, the shift of consumers away from branches towards digital channels and the rise of alternative payment platforms such as mobile wallets. Ironically, in spite of this disruption, our Future Readiness study conducted in January

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