Brand Strategy

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Unique Restaurants in Vancouver: Inspiration for Foodservice Brands

Vancouver is well-known for its West Coast beaches, surrounding mountains, tall trees, and hiking trails, but it also has an interesting restaurant scene influenced by its international population and active culture. Fusion-style dishes provide unique options, farm-to-table, local, and better-for-you movements have spread throughout the city, and themed pubs add personality to dining experiences. Below

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How to Rebrand Without Alienating Your Franchisees

Rebranding is often a messy process, but when it comes to rebranding an entire franchise, it can get downright adversarial. The relationship between franchisees and franchisors can often become strained as franchisors want to update their brands quickly and broadly, while franchisees can feel frustrated and resentful when they don’t understand the reasoning behind high-level

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International Design Awards recognizes CZ Bank

Shikatani Lacroix and China-based partner MetaThink were awarded an Honorable Mention in Commercial Competition at the 10th annual International Design Awards for their collaborative design of China Zheshang Bank. IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions

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New Research Validates VR and Neuroscience as Effective Retail Design Tools

Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR

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Overcoming Stealth Attrition in Retail Banking

Purpose SLD conducted a national U.S. survey of 1,100 respondents to understand their banking behavior and the level of risk from new emerging mobile and non-traditional banking platforms. The study was conducted in February 2017 and forms part of a strategic review of the evolving role and value the physical branch can provide in building

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The Importance Of SWOT Analysis for Financial Services Brands (Free Guide)

When you are embarking on any kind of change for your financial brand, regardless of the degree it is critical to get a good understanding of where your brand fits into the industry landscape. One of the most recognized tools to create this view is the SWOT analysis. We often get asked questions about how

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Maximize Your Restaurant’s Efficiency: 6 Proven Strategies to Reduce Wait Time

Many things seem to get in the way of you and your food when you are hungry and short on time. Wait times exist throughout the experience, whether you are grabbing a snack at a limited-service fast food restaurant or dining at a full-service sit-down establishment. For example, there is a delay between walking in

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Three Visual Strategies to Connect with Banking Customers

In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity

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Eight Foodservice Design Trends Influencing Your Customers Today

For almost 30 years, our firm has been involved in foodservice design and worked with clients ranging from small independent operators to the large multinational chains. Through these many years of experience, we have always strived to push the envelope of our designs to ensure our clients not only remained relevant, but more importantly that

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Finding the Right Fit – A Hidden Opportunity for Banks

The financial industry is very focused on leveraging the right efficiency tools such as VideoATMs, back-of-house system automation, universal bankers, AI, and big data management. These come with big capital expense budgets and attention from senior management but have yet to prove their effectiveness at growing market share. Having a clear focus on finding efficiencies

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Do Your Employees Understand Your Healthcare Brand?

A brand cohesion study was conducted in the spring of 2013 with over 120 companies participating across the globe. Representing twenty business sectors including healthcare, respondents clearly identified a significant lack of strong brand cohesion, with only 38% of companies having a high level of brand integration within their organization. Adding to the lack of

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