Brand Strategy

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Channel Strategy and the Bank Brand

The longevity of bank branches and other legacy channels have been called into question. As channel strategy shifts, so must the ways that financial institutions interact with their customers. In this white paper, independent banking adviser David Cavell explores the value of bank brands, branches, and channel strategy. Fill out the form below to download […]

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6 Ways Local Grocers can Beat Big Brands and Thrive

Big brand grocery stores dominate the Canadian and US marketplace. From Trader Joe’s to Loblaws to Costco, whether you want cheap groceries or specialty items, the grocery wars are being waged with all guns blazing: private label programs, new interior design that mimics marketplaces, and deals, deals, deals. It seems as though there might not be room left for a

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​Predictions for Retail Banking in 2018

2017 marked a strong shift in the political climate with the election of a controversial American president. Nationalist and liberal factions are widening around the globe, climate change is lashing out at the planet with increased flooding, hurricanes, and wildfires, and NAFTA appears to be hanging by a thread. What does all this mean for banks?

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Building Stores for the Future – Where We Buy

Jean-Pierre “JP” Lacroix of Shikatani Lacroix Design shows how technology has blurred the lines between the physical and digital world, both in the store and in the retail design process. The firm uses VR tools to do fast iterative design of retail environments and test them with customers. A digital shoe display knows which pair of Adidas one is examining in the

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Are Convenience Stores Becoming the New Quick-Service Restaurants?

Traditionally, food from convenience stores often focuses on packaged snacks, and hot food offerings may be perceived to be of dubious quality. Yet according to research from Nation’s Restaurant News, convenience store food quality is improving, shifting consumer perceptions and becoming a threat to fast food restaurants. However, if a fast food restaurant has moved in

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Should Supermarkets Launch their own Foodservice Brand?

Grocery chains, food specialty stores, even convenience stores and gas stations are serving up hot meals to millions of hungry, hurried customers – 2.4 billion meals in 2015 as a matter of fact. From Loblaws’ bakery-cafes serving coffee and cupcakes, to food halls with servers and salad bars at Whole Foods, grocers are tapping into

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