Brand Strategy

How banks can future-proof their branch network

Think: The Future of Retail Banking Available for Download

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Shikatani Lacroix Design (SLD) is excited to announce the release of their newest book, Think: The Future of Retail Banking. Written by Jean-Pierre Lacroix, founder and president of Shikatani Lacroix Design and SLDNXT, the new book is now available for free download. Think: The Future of Retail Banking is based on extensive research conducted by SLD. Through the use […]

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What Big Brands Can Learn From Independent Retailers

Leave a Comment / Blink Tips, Brand Engagement, Brand Strategy, Customer Experience, Retail /

Is bigger always better? Large retailers with multiple locations and a global reach seemingly have infinite capital and resources, but this can come at a cost. The decision makers in these companies are often far removed from their customers, and any initiative to lead change can be met with differing opinions and agendas. Those smaller,

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Should Foodservice Embrace Third-Party Delivery?

Digital Experiences, Food Service, Retail /

You’re damned if you do, and you’re damned if you don’t. That’s the overwhelming response when you ask foodservice operators about third-party food delivery apps like UberEats, Skip the Dishes and Foodora. Such services say they are opening the door to new customers – but this isn’t what restauranteurs are seeing on the ground. The increase in ordering through

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The Three Phases of Smart Banking

Brand Strategy, Business development, Financial Services /

The majority of financial institutions are focused on ensuring their strongest asset for driving growth, namely their retail banking network, remains relevant with the rise of Fintech start-ups and new types of banking competitors. This need is most prevalent in Asia, and more specifically China, where there is an enormous and underserved appetite for smart

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Beyond Materials: Sustainability in Packaging

Blink Tips, Packaging Design /

The environmental impact of plastic packages has become an issue customers, brands and governments can no longer ignore. The EU is poised to ban certain single-use plastics within a few years, and other governments are exploring similar policies as we speak. Younger consumers place an even higher importance on environmental issues, making this an important

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Decisions in the Blink of an Eye

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In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the “how-to” in creating desire for a brand.

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How Neuromarketing is Changing the Retail Industry

Leave a Comment / Brand Engagement, Brand Strategy, Business development /

Retail brands know the key to success is understanding what the customer really wants – ideally before they even know they want it. Market research and consumer data analysts all promise to help retailers answer this tricky question. Most techniques rely on direct consumer feedback – and this may sound reasonable, but the results aren’t

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How to Turn Staff into Brand Ambassadors

Brand Engagement, Customer Experience /

Saying that a company’s staff is the best ambassador to its brand has become incontestable. After all, who knows more about a business’ product, service, or culture than someone who works there? Consumers usually see the way an employee portrays a company as more credible than advertising or other marketing efforts. However, the company and

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How To Improve Your Bank Customers Financial Health

Financial Services /

For our physical health, we have doctors and personal trainers. For mental health, therapists can help. But do you have someone to assist you with your financial well-being? As digital capabilities continue to improve, the need for convenience has largely been met. But what about financial advice? Most institutions offer solid transactional services, but providing

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