Matthew Wilson

A digital illustration depicts a group of five people standing in front of a large, abstract arrow pointing upwards. The scene suggests a concept…

Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

Brand Strategy, Thought Leadership /

Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as […]

Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation Read More »

employees putting pieces of a puzzle together on a white and blue background

4 Reasons Why Your Company Needs an Employee Rewards Program

Retail /

Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such

4 Reasons Why Your Company Needs an Employee Rewards Program Read More »

Woman making a silly face through a cardboard cutout.

4 Strategies for Engaging Generation Z with Your Packaging Design

Packaging Design /

As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging

4 Strategies for Engaging Generation Z with Your Packaging Design Read More »

A colorful illustration depicting people standing in front of a building, which appears to be a bank or financial institution, surrounded by…

How to Reduce Customer Attrition in Banking: Insights and Strategies

Financial Services /

How To Overcome Customer Attrition? From NPS scores to customer account depth and new customer acquisition, financial institutions track a plethora of metrics to gauge the health of their business. But what if these metrics are lagging predictors of future success, and financial institutions need to focus on what is truly important? As seen on

How to Reduce Customer Attrition in Banking: Insights and Strategies Read More »

An illustration of a hand holding an idea lightbulb over a gear, symbolizing innovation and mechanics.

Brand Implementation: What it is, Why it’s Important, and How to Succeed

Brand Strategy, Retail /

Successful brands understand their true value is not a product or service, but the consistent delivery of an idea that resonates with their consumer. Nike sells empowerment, not shoes. Apple sells innovation, not computers. Sephora sells self-expression, not cosmetics, and so on. But simply identifying a powerful position is not enough. How consistently and authentically

Brand Implementation: What it is, Why it’s Important, and How to Succeed Read More »

A woman holding a white tote bag with the words "more plastic" on it, giving a thumbs up.

No More Plastic Bags: What’s Next For Sustainable Packaging?

Packaging Design /

The growing public demand to reduce wasteful packaging materials that harm the environment is forcing businesses to look elsewhere. Consumer packaged goods (CPG) companies are shifting to more sustainable packaging, signaling the end of the era of single-use plastic. Straws, plastic cutlery, takeout containers, six-pack rings, and other plastic packaging are being phased out around

No More Plastic Bags: What’s Next For Sustainable Packaging? Read More »

A digital illustration of a futuristic scene featuring two humans, robots, and a space-themed interior design.

Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine

Digital Experiences, Health and Pharmaceutical /

The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of health-focused

Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine Read More »

A group of people holding up thumbs, celebrating a positive event or achievement.

Unlocking the Power of Customer Experience Assessment: Best Practices for Evaluating Your CX Program

Brand Strategy /

The pandemic deprived many of engaging in physical experiences for too long, driving a heightened need for customers to connect with live people and physical experiences. However, this hunger highlighted the importance of brands in delivering a high level of service and overall positive customer expectations. A key challenge in meeting these needs is the

Unlocking the Power of Customer Experience Assessment: Best Practices for Evaluating Your CX Program Read More »

A white tote bag with a green recycling symbol on it, placed next to a pile of laundry on a bed.

Why Customer Convenience Is Critical To Circular Economy Participation

Brand Strategy, Environmental Design, Retail, Retail Design /

According to our recent research on the circular economy, one of the biggest barriers to adopting more sustainable products and services is inconvenience. This shouldn’t come as a shock: making things easy for consumers is one of the pillars of good service. In a world where we can have almost anything delivered to our doorstep

Why Customer Convenience Is Critical To Circular Economy Participation Read More »

A person sitting under a tree, surrounded by nature, enjoying the sunshine.

How Design Contributes To Health And Mental Wellbeing

Health and Pharmaceutical /

Patients, employees, and loved ones may experience stress and anxiety in healthcare settings. While initial medical facilities were not designed with mental health in mind, a recent change towards better overall wellness has changed this. Healthcare designs, as a setting that can have negative connotations, must strive to create a sense of calm for its

How Design Contributes To Health And Mental Wellbeing Read More »

value proposition words surrounded by upwards arrow with icons around, Hand drawn

How To Define Your Company’s Value Proposition (With Free Guide)

Brand Strategy /

How do you meet the needs and aspirations of your customers? How do you differentiate your brand to start successfully selling products and services? It’s best to start by determining your company’s needs and priorities. Many brands fail to define their value proposition, even though it may appear obvious to some. A positioning process can

How To Define Your Company’s Value Proposition (With Free Guide) Read More »

Illustration of a bustling store scene with customers shopping, display shelves with items, and a sign that says "SALE".

How Brands Are Delivering High-Touch Service Experiences In 2022

Retail Design /

In 2022, in spite of inflation and the threat of a recession, consumers flocked to stores, restaurants, and other in-person experiences after several years of COVID-related barriers. Concerts were sold out, restaurants were booked weeks in advance, and wedding season was outright crazy – all while venues, stores, and kitchens were understaffed. Although consumers may

How Brands Are Delivering High-Touch Service Experiences In 2022 Read More »

Illustration of a person standing amidst a pile of garbage, surrounded by various items such as bottles, cans, and boxes, suggesting environmental…

Why Effective Visual Communication is Absolutely Critical to Sustainable Retail

Packaging Design, Place Branding, Retail, Retail Design /

We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver

Why Effective Visual Communication is Absolutely Critical to Sustainable Retail Read More »

A group of people working on a large screen displaying gears, surrounded by various symbols of technology and industry.

Why Digital Signage Content Design Is The Best Way To Connect Locally

Brand Strategy, Customer Experience, Digital Experiences /

With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness,

Why Digital Signage Content Design Is The Best Way To Connect Locally Read More »

The image features a digital illustration of a wind turbine, a solar panel, and a recycling symbol, all set against a blue sky background.

5 Promising Examples Of Prosperous Brands Using Circular Business Models

Packaging Design /

The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in

5 Promising Examples Of Prosperous Brands Using Circular Business Models Read More »

various juices on display on a grey background

11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success

Brand Strategy, Packaging Design /

The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up

11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success Read More »