The relevance of retail banking is under siege. Banks are responding with new formats, smaller footprints, and a nimbler approach to change. While banks have focused intensely on driving cost down through automated digital technologies, this has put retail banks at risk of losing their human connection with customers and losing marketshare to non-traditional banks. […]
Think: The Future of Retail Banking Read More »
Consumers are more empowered and educated than they’ve ever been throughout the history of modern capitalism. They want to know where their shoes are made, how their coffee was grown, and what conflicts their diamonds might have created, and they can find out in a matter of seconds. Environmental sustainability is a key issue that
Can Brands With A Purpose Be Heroes? Read More »
Seamlessness is now an expectation in our service-oriented society. Customers have little patience for services that are inconvenient, frustrating, and inefficient. We don’t want to wait in line, have to repeat ourselves, or deal with mistakes. Many major companies are selling services instead of physical products and are differentiating themselves based on customer experience. Brands
Service Design and the Banking Experience Read More »
With an ever-growing need for things that are faster, smarter and better, customers expect a lot from the brands that they support. Despite this, there are still dreaded friction points along the customer journey that hinder them from buying products and services, making them privy to abandoning their carts and falling right into a competitor’s
How to Avoid Customer Friction Points Read More »
The majority of financial institutions are focused on ensuring their strongest asset for driving growth, namely their retail banking network, remains relevant with the rise of Fintech start-ups and new types of banking competitors. This need is most prevalent in Asia, and more specifically China, where there is an enormous and underserved appetite for smart
The Three Phases of Smart Banking Read More »
What was once thought of as pure fantasy is no longer a far-fetched idea: humans inhabiting other planets and bodies in space. NASA is running a design competition for houses that could be 3D printed on Mars. Elon Musk’s SpaceX promises to take tourists on private trips to the moon in the near future. It’s
Why Brands Must Start Thinking About the Moon Read More »
In our previous blog we discussed the four tiers of immersive experience with the pinnacle representing the “Bionic Human,” a fully symbiotic technology enabled human delivering superior customer engagement. We often wonder how far into the future it will be that we witness the convergence of technology and human beings, such as The Six Million Dollar
New Technologies that Will Change the Banking Industry Read More »
Over five years ago, SLD introduced the word “immersive” into our company vision, and identified the term as the new definition of customer engagement. At the time, the idea of creating immersive experiences focused on how technology such as Augmented Reality (AR) and Virtual Reality (VR) would shift the way consumers engage with brands and
The Four Levels of Immersive Experiences Read More »
In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the “how-to” in creating desire for a brand.
Decisions in the Blink of an Eye Read More »
In this digital era, it’s no longer a surprise to see “Welcome back,” followed by your name on the home screen of an app or website. The consumer is increasingly conditioned by e-commerce giants, such as Amazon, to expect a certain degree of personalization. In the words of Dave Carnegie, “a person’s name is, to that
Personalization Strategies for Banks Read More »
For our physical health, we have doctors and personal trainers. For mental health, therapists can help. But do you have someone to assist you with your financial well-being? As digital capabilities continue to improve, the need for convenience has largely been met. But what about financial advice? Most institutions offer solid transactional services, but providing
How To Improve Your Bank Customers Financial Health Read More »
Creating a name for a company, a service or a product is an important part of the overall branding strategy for a business. A great name helps convey what a brand stands for and is aligned with both the brand personality traits and its value proposition, helping build brand equity. Inviting employees and/or customers to
Naming Strategies for Your Business, Product, or Service Read More »
It should come as no surprise that most conversations in the banking industry these days are focused on how the industry needs to innovate. The search for innovative banking solutions concentrates on new channel strategies, partnering with Fintech industries, reinventing the branch experience, and exploring AI to deepen the personalization of services. However, none of
How Banks Can Redefine Their Business Model Read More »
Headed to DSE? Our very own Marcos Terenzio will be presenting a conference session on Thursday, March 28, and also taking part in the full-day Content Workshop on Friday, March 29. At the Thursday session, Marcos will speak on “Delivering Content that Connects Emotionally.” During the half hour presentation, attendees will learn how to effectively implement digital content
DSE Digital Signage Expo 2019 Read More »
In our recent white paper, How Banks Can Leverage a Walletless World, we discussed how new entrants in the financial industry, including start-ups and tech giants, are threatening banks by offering services in areas in which clients are being underserved. In this blog, we will discuss how banks can go beyond a simple brainstorming session and
Alternative Ideation Methods for Banks Read More »
There is a lot of confusion in the financial industry about the blurring lines between banks and other financial service industries, not to mention online-only banks and Fintech startups. Fintechs forced banks to make convenient transactions a basic requirement for all financial institutions; however this change left the human relationship aspect of banking on the
Are Insurance Companies the Latest Threat to Banks? Read More »
An RFP, or Request for Proposal, is an official document that notifies potential suppliers of a new project and asks for a detailed response of their proposed fees, team members, and process. This method aims for fairness and clarity in competition for the work. A clear and concise RFP will make searching for a supplier
Checklist for an Effective RFP Read More »
There are no guarantees or crystal ball allowing banks to predict what 2019 will bring them. However, through the use of scenario planning, learning from like-minded industries who have overcome similar challenges in addition to a strong company culture, banks can embrace the twist and turns in business easily while ensuring the organization remains resilient.
How Banks Can Plan For 2019 Read More »
As 2018 comes to a close, it is time to look ahead to what will influence the banking industry in 2019 and your goals for the new year. Do you have a plan for key strategic initiatives that you want to accomplish? Major trends of digital transformation and customer centricity will continue to be relevant,
The Three Biggest Opportunities for Banks in 2019 Read More »
Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain:
Our Favorite Rebrands of 2018 Read More »
