Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights


Financial Brand Forum 2026
Jean‑Pierre Lacroix, President of SLD, speaks at The Financial Brand Forum, revealing how the $124 trillion Great Wealth Transfer is fundamentally reshaping the physical branch. Drawing


The Inheritance Imperative: How Branch Design Captures Loyalty in The Great Wealth Transfer
The Inheritance Imperative: How Branch Design Captures Loyalty in The Great Wealth Transfer A $124 trillion wealth transfer is reshaping the future of wealth management.


Mathew Gervais
WHO HE IS Mathew is a seasoned packaging industry professional with over a decade of dedicated experience in CPG and private label account management. With


Kelly Chen
WHO SHE IS Kelly focuses on grounding every creative decision in strategy and research. With a Bachelor of Design from OCAD University and a minor


SLD and Maplewave Launch The Next Signal, a New Podcast Redefining the Future of Telecom Retail
Join two industry visionaries as they unite emotional brand design with telco operational expertise to decode the future of retail, one signal at a time.


The New Telco Growth Bundle: Emotional Connections, AI, and Seamless Experience
Current headlines are fixated on the hype surrounding AI’s potential to transform business. Most experts believe the technology can dramatically enhance telecom operations, and many
