shopping online

How CPG Brands Can Succeed With Direct-to-Consumer Platforms

Brand Strategy, Design Innovation, Food and Beverage /

CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways was that respondents would consider going to a CPG site for a better price. While brands like Unilever have offered bundled subscriptions with a deep enough discount to achieve some […]

How CPG Brands Can Succeed With Direct-to-Consumer Platforms Read More »

Online Personalization Strategies for Fashion Retailers

Brand Strategy, convid retail, Customer Experience, Digital Experiences /

To most, shopping means paying a visit to your favorite store or mall to give yourself a feel-good experience that results in instant gratification. You leave the store feeling satisfied and well taken care of. Often, retail associates are there to offer assistance every step of the way, and, most importantly, give a sense of

Online Personalization Strategies for Fashion Retailers Read More »