shifting values

Five Trends Influencing Retail’s Labour Shortage

Brand Strategy, convid retail, Retail /

Since the pandemic began, retail has been in a state of near-constant crisis and change. For those who have made it this far in solid shape, a new challenge is arising that poses a longer-term threat: staffing. As headlines across the continent state loud and clear, there is a shortage of workers especially in frontline […]

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How Beauty values are shifting

The Shifting Values of Beauty and How Brands Can Adapt

Brand Strategy, Digital Experiences, Health and Pharmaceutical /

The financial and social uncertainty surrounding the COVID-19 pandemic, systemic racial injustice, and widespread unemployment has meant that consumers are now reconsidering their priorities. As a result, any discretionary spending has been reprioritized and shifted elsewhere. A Mckinsey study from June 2020 found that consumers are pulling back spending in categories such as apparel and

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