self-care

DeepReal Part 2: The Blurring Line Between Fact and Fiction

Brand Strategy, Customer Experience, Digital Experiences /

The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part […]

DeepReal Part 2: The Blurring Line Between Fact and Fiction Read More »

House with lots of boxes

What the End of Mass Consumption Means for Retailers

Business development, Design Innovation, Packaging Design, Retail /

Marie Kondo has made the old adage “less is more” feel fresh again. In her popular Netflix show she helps people de-clutter homes by asking them to decide if the items they own spark joy. Anything that doesn’t meet this standard simply shouldn’t be in your home, she posits. The idea, one that resonates with many, is

What the End of Mass Consumption Means for Retailers Read More »