generation z

4 Strategies for Engaging Generation Z with Your Packaging Design

Packaging Design /

As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging […]

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Three Gen Z Girls in shopping cart

Gen Z’s Perspective on Retail Experience

Brand Strategy, Customer Experience, Digital Experiences, Environmental Design /

Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are

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House with lots of boxes

What the End of Mass Consumption Means for Retailers

Business development, Design Innovation, Packaging Design, Retail /

Marie Kondo has made the old adage “less is more” feel fresh again. In her popular Netflix show she helps people de-clutter homes by asking them to decide if the items they own spark joy. Anything that doesn’t meet this standard simply shouldn’t be in your home, she posits. The idea, one that resonates with many, is

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Five Important Factors in Achieving Brand Authenticity

Retail /

The importance of brand authenticity came to the forefront more than ten years ago when demographers started to raise awareness of the buying power of Millennials. With the failure of banks in 2008, and many corporate scandals making the headlines, it’s not surprising Millennials were looking for brands that were authentic and approachable. The Mirriam-Webster

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