Gen Z

4 Strategies for Engaging Generation Z with Your Packaging Design

Packaging Design /

As the digital era progresses, businesses must remain aware of the ever-changing landscape of consumer behavior. Generation Z is a powerful generation that is quickly becoming one of the world’s most important consumer groups. Companies must adapt their strategies to appeal to this diverse demographic, which has varying expectations for packaging design and innovation. Packaging […]

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5 Things Banks Need to Know About Gen Z

Brand Engagement, Brand Strategy, Customer Experience, Digital Experiences, Financial Services /

About half of Gen Z are now over 18 and are making adult financial decisions. As banks and other financial institutions look to the future, what does this diverse young generation want? In this blog, we explore emerging trends in banking preference and behavior, the driving forces behind these changes, and what banks can do

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Illustration of teens and social media icons

Micro Markets and How to Engage Gen Z Consumers

Brand Engagement, Brand Strategy /

Generation Z is poised to overtake Millennials as the main demographic brands want to target and understand. However, it’s problematic to lump an entire generation together simply based on their birth date. There is a tendency for media and marketers to make sweeping statements that often don’t go very deep. While trends can help point

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Man and woman watering a plant with money in the background

Show Me You Care: Building a Social Brand in 2021

Brand Engagement, Brand Strategy, convid retail, Customer Experience /

2020 was a tough year for many, and although 2021 is looking a little more hopeful, the fact remains that our way of life will be very different moving forward. As a result, brands should consider how to best support their customers. A year marked by a global pandemic, widespread social protests, and man-made environmental

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US One Dollar Bill with Wheat and Grains

What Rising Food Costs Mean for Foodservice Brands

Brand Strategy /

In spite of new agreements such as CUSMA (the new NAFTA) and the China – US managed trade pact, trade wars can be expected to continue as long as  protectionism remains a global trend. For foodservice operators, this presents a destabilizing pressure as food costs and availability fluctuates, in some cases wildly. Consider the proposed tariff on

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small kitchen with white cupboards

How A Decline in Home Ownership Will Impact Brands

Brand Strategy, Business development /

Soaring property values, increased urban dwelling, housing shortages and stagnating salaries are just some of the factors that are keeping younger generations out of the housing market. Many millennials now say they do not think they’ll ever be able to afford a home, and things are even bleaker for Generations Z and Alpha. And for

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House with lots of boxes

What the End of Mass Consumption Means for Retailers

Business development, Design Innovation, Packaging Design, Retail /

Marie Kondo has made the old adage “less is more” feel fresh again. In her popular Netflix show she helps people de-clutter homes by asking them to decide if the items they own spark joy. Anything that doesn’t meet this standard simply shouldn’t be in your home, she posits. The idea, one that resonates with many, is

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Five Important Factors in Achieving Brand Authenticity

Retail /

The importance of brand authenticity came to the forefront more than ten years ago when demographers started to raise awareness of the buying power of Millennials. With the failure of banks in 2008, and many corporate scandals making the headlines, it’s not surprising Millennials were looking for brands that were authentic and approachable. The Mirriam-Webster

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