The movie Ready Player One, live events hosted by Fortnite, and Facebook’s recent name change to “Meta” are all harbingers of a coming advance in technology that will be a game-changer: the metaverse. Just how far away we are from the vision Mark Zuckerberg laid out in his infamous video is a subject of great […]
Future-Proofing for the Metaverse Read More »
The Current State of Transformation Digital transformation, for many institutions, has ended at the doorstep of their retail channels. The pandemic has accelerated the growth of both Amazon and Fintech, forcing banks and retailers to shift their focus to digital to help drive sales and customer retention. However, as digital transformation efforts mature and
Five Ways to Fill the Digital Transformation Gap for Retail Brands Read More »
As we hit the halfway point of 2021, one trend that we have been particularly interested in at SLD is the continued rise of fake news and misinformation. While our recent DeepReal research elevated the conversation around real versus fake, the publishing of Facebook’s State of Influence Operations 2017-2020 Threat Report has helped validate our own findings and further
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Back in 1964, Canadian communication theorist Marshall McLuhan coined the phrase the medium is the message. For McLuhan, he hoped the phrase would help “draw attention to the fact that a medium is not something neutral–it does something to people. It takes hold of them.” Oh, if only he was alive today. Almost 60 years
Digital Marketing Strategies for 2021 Read More »
It is mind-boggling how far the technology of chatting has come. Turn on a movie or television show that was filmed earlier than 2007 and you may find yourself thinking “if they had a smartphone, this conflict wouldn’t exist” – something I recently mused about in the context of the Shakespearean classic, Romeo and Juliet.
How Chatbots are Changing Consumer Behavior Read More »
While pop-up stores have been around for decades, their popularity seems to be at an all time high. They are a great way to connect with consumers and build awareness around a brand or new product launches, not to mention the opportunity to create the “wow factor” and the possibility to leverage consumer’s sense of
Our Favorite Retail Pop-Ups of 2018 Read More »
