Latest Books Think Blink Manifesto Download Free Chapter Buy Now Indigo Walmart Amazon US Friesen Press Booktopia Barnes and Nobles Amazon CA Barnes and Noble To request a presentation of… Read More SLD’s Definitive Guide to In-Store Activation Despite COVID-19 and improvements made to online shopping, countless studies have reinforced the fact that consumers still […]
The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist
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In my book, Desire by Design, I cover in great length the power of fans in driving desire for brands. What I have learned over the many years of helping brands remain relevant is the fact that for any brand, whether it’s toothpaste or a new high-end car, having brand ambassadors promoting your product is
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