brand story

How to Create a Positive Retail Environment 270x170

How to Create a Positive Retail Environment

Retail /

Emotions are very powerful drivers in purchase decisions, and positive emotional experiences will build brand loyalty. The following five strategies can help retailers create a strong and memorable connection with customers, including eliminating key friction points, telling a compelling story, ensuring a coherent omni-channel strategy, delivering a unique experience, and catering to the senses. Strategy […]

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Does Your Bank Have a Compelling Brand Story?​

Digital Experiences, Financial Services /

When customers think of your bank, does it have a narrative? Does it stand for something? If not, it may lack a compelling brand story – that means that it’s becoming lost in the competitive financial institution landscape. Not standing out can be a problem, especially when banking is a service that often has a reputation as

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