Almost every retail category has been transformed by technology, social media, and the mainstreaming of progressive social attitudes. But for the luxury beauty industry, the change has been more long coming than for others and it’s been revolutionary. Up until the past few years, luxury beauty focused on the narrow idea that affluent white women […]
The Evolving Definitions of Beauty and Luxury Read More »
Purchase behaviors are often recurring in nature and performed in specific places. Over time repetitive buying behaviors are less driven by goals and intentions leading us to develop purchase habits. When habits have been formed, environmental cues can activate practiced responses in the absence of conscious decision-making. Purchase decisions can also be influenced by elements better
How to Strategically Design Purchase Drivers Read More »
For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in
Why Design Deserves a Seat at the Table Read More »
Held in partnership with Digital Signage Expo 2020, SEGD Branded Environments is set to take place in Las Vegas for the fourth year in a row. An event focused on “the design of brand-centric customer experiences,” SEGD Branded Environments promises a great lineup of speakers, tour offerings, and opportunities to network. As part of the
SEGD Branded Environments 2020 Read More »
If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are
Worksheet: Techniques to Plan for Future Trends and Scenarios Read More »
Soaring property values, increased urban dwelling, housing shortages and stagnating salaries are just some of the factors that are keeping younger generations out of the housing market. Many millennials now say they do not think they’ll ever be able to afford a home, and things are even bleaker for Generations Z and Alpha. And for
How A Decline in Home Ownership Will Impact Brands Read More »
Every new year brings the promise of new, magical, game-changing digital innovation. But what we expect from technology doesn’t always deliver quite the way we want it to. As retailers consider the expansion of 5G, AR, VR, and artificial intelligence, there are a lot of promises. But what will they actually deliver? In this episode
The Future of Interactive Customer Experiences Read More »
We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships. This phenomenon, defined by behavioral psychologists as the “intention-action gap,” has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and
What The Intention-Action Gap Means for Brands Read More »
In our 2030 predictions blog we included two of many likely scenarios. One of these we called the “Fortress Society,” which would see the increased rise of isolationist movements, a move away from global trade and a growing division between an Asian versus North America centric economy. This scenario was driven by the rise of buying locally,
The Evolving Definition of “Local” Read More »
The new year ushers in a need to confirm and reassess an organization’s business plan to determine how to reach their overall goals. While these key success factors in business are commonplace, business leaders often take for granted some of the basic things found within them, such as the difference between strategies and their supporting tactics. We
The Differences Between Strategies and Tactics Read More »
The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist
The Key Triggers That Drive Brand Loyalty Read More »
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
Is your delivery process enhancing feelings of excitement or is it making customers feel worried, frustrated and/or upset? How and when products are received has a strong impact on the overall experience a customer has with your brand. An order that arrives late or damaged, is incorrect, goes missing or stolen, or is handled by
The Future of Shipping and Delivery Read More »
For years now, Millennials have been the most researched and targeted demographic group in the history of brand marketing. Today, Millennials are approaching middle age, and as their needs shift, Generation Z is stepping into the spotlight. Born in the late 1990s and early 2000s, they’re now coming of age and represent 25 percent of
Designing for Generation Z Read More »
We are nearing the end of 2019 with the milestone year 2020 arriving in just couple of days. The ushering in of a new year brings an abundance of predictions of what to expect and solutions to consider. These predictions will most likely include the continued growth of Fintech, the ongoing omni-channel shift, the further
Using Strategic Foresight to Look Ahead to 2030 Read More »
The 69th annual GOOD DESIGN Award winners have been announced, and SLD is proud to have been recognized in the Environments category for the Nu Skin flagship store. Located in Shenzhen, China, the state-of-the–art experience center incorporates Nu Skin’s history and high-quality products. “Winning a GOOD DESIGN Award is a great way to cap off
SLD Wins 2019 GOOD DESIGN Award Read More »
As we approach 2020 and a new decade, there are arguably more questions than there are answers for what the future of retail design will look like. Every year it seems we have a new “most interesting store in the world” that boasts the latest technology and design trends, but what has staying power still remains to
What Will Retail Design Look Like in 2020? Read More »
With the surge in consumer demand for things that are better, faster and more convenient, the past decade has had a wealth of challenges and opportunities for CPG brands. As we put this eventful decade behind us, it’s time for businesses to prepare for a strong sprint into 2020. Here are some top packaging trends
Packaging Trends to Keep an Eye On Read More »
Men’s apparel has undergone major shifts as workwear becomes more casual and at the same time more men are interested, or at least curious about being fashionable. So how then do you take a classic menswear brand into the future? Today we’re talking to Lance Itkoff, CEO of the iconic men’s wear brand Tip Top.
Lessons in Updating Your Retail Store Experience Read More »
Agency Spotter has released its latest Top 50 Branding Agencies Report, and SLD is proud to have ranked #9 on a list in which almost 2,000 branding agencies were evaluated. Based on credentials, expertise, client feedback and project work, Agency Spotter’s quarterly report highlights the top branding agencies from around the globe. SLD is just
SLD Makes “Top 50 Branding Agencies” List Read More »
