Foodservice

Women greeting in the street by touching elbows

What Brands Can Learn From China’s Handling of COVID-19

Brand Strategy, convid retail, Customer Experience /

As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China.   What was the quarantine experience like in […]

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US One Dollar Bill with Wheat and Grains

What Rising Food Costs Mean for Foodservice Brands

Brand Strategy /

In spite of new agreements such as CUSMA (the new NAFTA) and the China – US managed trade pact, trade wars can be expected to continue as long as  protectionism remains a global trend. For foodservice operators, this presents a destabilizing pressure as food costs and availability fluctuates, in some cases wildly. Consider the proposed tariff on

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Luxurious vs. Value Experiences in Foodservice

Brand Strategy, Food Service /

In this episode, SLD’s Jean-Pierre Lacroix has a conversation with Simon Stenning, a consultant who works exclusively in the foodservice and hospitality sector, providing brands with actionable market intelligence. Simon’s background includes working with huge names like Hilton and Compass. Transcript Melinda: Hi, I’m Melinda from SLD, and you’re listening to Think Retail. Today, SLD’s

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strategic foresight puzzle

Three Keys to a Strategic Foresight Initiative

Brand Strategy, Business development /

By now, most organizations have completed their annual planning process, and the board is giving its final blessing. As companies prepare their plans, there is much concern about what next year will bring, from a possible recession and increased trade wars to the rise of environmental and socially driven issues. To add to the planning

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Personalization Pitfalls Retail Brands Need to Avoid

Brand Engagement, Customer Experience /

Personalization is a retail trend that everyone is trying to figure out – and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences.  Pitfall #1: 

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Creating the Best Customer Experience in Restaurants

Creating the Holy Trinity of Restaurant Experiences

Leave a Comment / Brand Engagement, Brand Strategy, Business development, Food Service /

Restaurateurs know that although the food is critical, it’s only one of the factors that determines success. In this extraordinarily competitive market, the guest experience has always mattered and today it’s more important than ever. Whether your restaurant brand is fun and raucous or elegant and luxurious, paying attention to every point along the guest’s

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What’s Next for the Foodservice Industry?

Leave a Comment / Brand Strategy, Food and Beverage, Food Service /

Foodservice brands–from small mom-and-pop shops to multinational chains–have been learning to adapt more quickly in an age where everything’s moving at lightning speed. Just when you think you’ve got a handle on things, ‘Boom!’ along come Foodora and Uber Eats and you’re back to the drawing board with another disruptive challenge. One of the ways

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Third Party Delivery 270 x 170

Should Foodservice Embrace Third-Party Delivery?

Digital Experiences, Food Service, Retail /

You’re damned if you do, and you’re damned if you don’t. That’s the overwhelming response when you ask foodservice operators about third-party food delivery apps like UberEats, Skip the Dishes and Foodora. Such services say they are opening the door to new customers – but this isn’t what restauranteurs are seeing on the ground. The increase in ordering through

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Diana Lucaci 270x270

How Neuromarketing is Changing the Retail Industry

Leave a Comment / Brand Engagement, Brand Strategy, Business development /

Retail brands know the key to success is understanding what the customer really wants – ideally before they even know they want it. Market research and consumer data analysts all promise to help retailers answer this tricky question. Most techniques rely on direct consumer feedback – and this may sound reasonable, but the results aren’t

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