Financial Services

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Breaking Down the Customer Loyalty Pyramid

Financial Services /

When researching the rash of stealth attrition currently unsettling the financial services industry, we collected lots of data about consumers’ banking habits, preferences, and behaviors. We’ve already broken that data down in several ways to highlight different things – for instance, we broke down the types of customers most likely to switch financial institutions to highlight their reasons for leaving […]

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​Ten Important Skills for Future Bank Branch Employees​

Financial Services /

In recent years, there has been a lot of talk about how bank branches will adjust because of digital banking’s disruption to the traditional banking network. To meet unfulfilled needs from online and mobile banking, these future branches may be more experiential, advice-based, or technology-focused. Therefore, they will require staff with different skill sets than

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What Banks Can Learn from the Retail Industry

Leave a Comment / Brand Engagement, Brand Strategy, Communications, Corporate Identity, Financial Services, Thought Leadership /

Disruption is the new reality for every industry and the biggest challenge retailers of all stripes share is how to remain relevant with customers. Banks are not immune to these rapidly advancing changes and can learn a lot from retailers who live in a world of too many stores, a shift to online and mobile

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Banking on Diversity

Leave a Comment / Brand Engagement, Brand Strategy, Customer Experience, Financial Services, Thought Leadership /

Regardless of whether the infamous Trump wall is ever built, the American economy relies on immigration to ensure robust growth. As boomers age and birth rates drop, it is inevitable that this will continue. By 2050 it is expected that 37 percent of the U.S. population will be either first generation immigrants or second generation

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Build Stronger Relationships with These Three Customer Types

Financial Services /

Building a stronger connection with banking customers is crucial to maintaining their loyalty, and yet, this is often a difficult task since each customer has unique attitudes and needs. In SLD’s research on stealth attrition, we identified three levels of engagement among customers, based on their connection and involvement with their primary bank, ranging from low to

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Shikatani Lacroix Wins ICX Elevate Award for CZ Bank

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Shikatani Lacroix’s design of China Zheshang Bank was awarded an ICX Association Elevate Award for Best ICX Deployment for Financial Services at tonight’s awards reception. “We’re overjoyed to bring home another Elevate Award, as it speaks to the innovative work we’ve done with CZ Bank and our partner in China, MetaThink,” said Marcos Terenzio, Director of

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International Design Awards recognizes CZ Bank

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Shikatani Lacroix and China-based partner MetaThink were awarded an Honorable Mention in Commercial Competition at the 10th annual International Design Awards for their collaborative design of China Zheshang Bank. IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions

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New Research Validates VR and Neuroscience as Effective Retail Design Tools

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Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR

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VR and Neuroscience Enabled Agile Design

Leave a Comment / Digital Experiences /

Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the

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Overcoming Stealth Attrition in Retail Banking

Leave a Comment / Financial Services /

Purpose SLD conducted a national U.S. survey of 1,100 respondents to understand their banking behavior and the level of risk from new emerging mobile and non-traditional banking platforms. The study was conducted in February 2017 and forms part of a strategic review of the evolving role and value the physical branch can provide in building

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The Importance Of SWOT Analysis for Financial Services Brands (Free Guide)

Financial Services /

When you are embarking on any kind of change for your financial brand, regardless of the degree it is critical to get a good understanding of where your brand fits into the industry landscape. One of the most recognized tools to create this view is the SWOT analysis. We often get asked questions about how

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DSE 2017: Getting to the Heart of How Consumers Shop

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Getting to the Heart of How Consumers Shop is Now a Reality The world is witnessing the convergence of two massive trends that are influencing and impacting how we create meaningful user experiences. The rise of fifth-dimension design through the use of virtual and augmented reality is creating immersive experiences that emotionally connect with consumers

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Three Visual Strategies to Connect with Banking Customers

Financial Services /

In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity

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CZ Bank Unveils New Immersive Branch Experience with Shikatani Lacroix

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On Friday, March 24, Shikatani Lacroix client China Zheshang Bank celebrated the unveiling of its newly redesigned flagship bank branch in Beijing. The award-winning new concept, conceived by Shikatani Lacroix in partnership with strategic branding consultancy MetaThink, uses cutting edge research and technology to meet consumer needs in one of China’s largest banks. Richard Dirstein,

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