Digital Experiences

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The new Toronto Blue Jays store is an immersive, digital testament to Canada’s MLB team: The Toronto Blue Jays market themselves as “Canada’s team” – the only major league baseball team north of the border since the Montreal Expos were relocated to Washington, D.C., after the 2004 season. With the country to themselves, they see

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Immersive Experiences – Retailing in the 5th Dimension

Many retail trends are making headlines and creating significant boardroom chatter: omni-channel, big data, digital marketing, mobile commerce. They are all shaping how we define retail today. These opportunities have one goal in common — creating immersive experiences, experiences that redefine how customers interact with brands. Immersive experiences are gaining attention and interest of marketers

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Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design

Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative

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Cineplex VIP Cinemas: A Finalist for 2015 Excellence in Retailing Award

Cineplex has been selected as a finalist for the Retail Council of Canada‘s 2015 Excellence in Retailing Award, competing in the In-store Experience and Design category. The award recognizes design layouts that demonstrate innovative, original and visually enticing in-store experiences, recognizing the best of the best in the retail industry. Through the VIP Cinemas project,

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How to Create Retail Stickiness through Customer Engagement

In the past, the only way consumers were able to buy products was through physical distribution channel, hence the typical strategies to meet the customer needs were primarily focused on opening more locations or increasing the hours and days of operation (think Sunday shopping and 24-hour stores in the past decade). Much has changed since

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Blink Factor in the Digital Retail Sphere

The digital design strategy sphere represents the next frontier of competitive advantage. With product information at their fingertips, digital retail technologies connect and empower today’s customer like never before. Consumers expect to be engaged and communicated information relevant to their lifestyle and needs. Online and mobile, from show-rooming to price-checking, consumers are swiftly shifting the

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New Blue Jays Shop flagship store opens in the Eaton Centre

Blue Jays fans have another win to celebrate with the opening of the brand new flagship Jays Shop in Toronto’s Eaton Centre. Shikatani Lacroix has worked closely with the Toronto Blue Jays organization on multiple brand experiences over the years, including their original team shop, Blue Jays Stadium Edition, located at Gate 5 in Rogers

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Cineplex Opens First Standalone VIP Theatre Design in Toronto

Cineplex’s first all-VIP cinema opened at Shops at Don Mills, the upscale shopping centre on Don Mills Rd. near Lawrence Ave. Shikatani Lacroix joined Cineplex Entertainment at the opening ceremony yesterday, August 13, celebrating the creativity and innovation that drives Cineplex Entertainment towards unique customer experiences. “We are extremely happy and excited about Cineplex’s drive

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