Rebranding is a risky business. Done well, it can dynamically change the future of a company. Done wrong, it can be an embarrassing public relations snafu and seriously harm your brand equity. But doing nothing is not an option. Consumers are changing, the market is changing – brands have to change too. The question is, […]
What Type of Rebrand is Right for Your Brand? Read More »
What does the store of the future look like? The COVID-19 pandemic has disrupted the entire world, and retailers are no exception. While countless well known brands have closed their doors for good, others have adapted with new and innovative ways of doing business. An accelerated move to online shopping, the ability to buy online and pick up in
Think: Inspiring the Future of Retail Read More »
The perks of operating your own independent business are often outweighed by the enormous burdens that come along with it. You become a de facto marketer, administrator, HR specialist. You work incredibly long hours and no matter what category you’re in, you’re facing increasing competition, both for clients and talent from larger organizations. For the Canadian
Change Management and Creating a Unified Brand Read More »
https://www.sld.com/wp-content/uploads/2020/06/MaplewaveWavenNoLogoV2.mov Amplifying Brand Culture Maplewave needed an unparraelled image and online presence to drive organic growth. CLIENT Maplewave PROJECT Brand & Website Design RELATED SERVICE Visual Identity Design Corporate Communication Web Design THINK Founded in 1988, Maplewave built their success supporting telecommunications brands with software and retail optimization systems through word-of-mouth and relationship building. Wanting
https://www.sld.com/wp-content/uploads/2020/06/jayscare2.mp4 Let’s all play ball Jays Care Foundation’s vision of creating a level playing field for all children and youth across Canada is one we are honored to support. CLIENT Jays Care Foundation PROJECT Design of Interior Spaces& Baseball Diamonds RELATED SERVICE Environmental Graphic Design Corporate Communication THINK Jays Care Foundation provides a number of
Jays Care Foundation Read More »
https://www.sld.com/wp-content/uploads/2020/05/Montellier_1.mp4 Origin Story Place and product inspire an award-winning design. CLIENT Alex Coulombe Ltee. PROJECT Montellier Brand Design RELATED SERVICE Brand Strategy Visual Identity Design Package Design Web Design Out of Home Marketing https://www.sld.com/wp-content/uploads/2020/05/Montellier-Bottle-Video-JPEG-1.mp4 THINK When designing for an exceptional product in a fiercely competitive category, ensuring its natural qualities shine through is the key.
The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let
COVID-19: CPG’s New Reality Read More »
As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a
The Highs and Lows of the Legal Cannabis Industry Read More »
https://www.sld.com/wp-content/uploads/2020/05/TipTop_banner2.mp4 Fitted Confidence Tip Top leverages an updated brand and store design to revitalize their brand for a new generation. CLIENT Grafton Apparel Ltd. PROJECT Tip Top Store Experience RELATED SERVICE Brand Strategy Visual Identity Design Digital Experiences Retail Design THINK Tip Top wanted to appeal to a younger demographic – but without alienating their
The retail banking industry is one that has been significantly impacted by technology with the growth of Fintech alternative banking platforms, the shift of consumers away from branches towards digital channels and the rise of alternative payment platforms such as mobile wallets. Ironically, in spite of this disruption, our Future Readiness study conducted in January
COVID-19: Retail Banking’s New Reality Read More »
As retail brands are forced to close their doors in an attempt to slow the spread of COVID-19, many are understandably concerned about the impact this is going to have on their business. In times like this, it’s still important, or maybe more important than ever, to keep the lines of communication open with customers.
Communicating With Customers During COVID-19 Read More »
In spite of new agreements such as CUSMA (the new NAFTA) and the China – US managed trade pact, trade wars can be expected to continue as long as protectionism remains a global trend. For foodservice operators, this presents a destabilizing pressure as food costs and availability fluctuates, in some cases wildly. Consider the proposed tariff on
What Rising Food Costs Mean for Foodservice Brands Read More »
For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in
Why Design Deserves a Seat at the Table Read More »
In our 2030 predictions blog we included two of many likely scenarios. One of these we called the “Fortress Society,” which would see the increased rise of isolationist movements, a move away from global trade and a growing division between an Asian versus North America centric economy. This scenario was driven by the rise of buying locally,
The Evolving Definition of “Local” Read More »
The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist
The Key Triggers That Drive Brand Loyalty Read More »
If you’ve ever managed a brand transformation, you know that it can often be a juggling act. With potentially hundreds of balls In the air at once, it’s hard to shake the nagging feeling that you’ve forgotten something. We’ve put together this handy checklist to help calm your concerns. Fill out the form below to
Check Off Every Step of Your Brand Transformation Read More »
For years now, Millennials have been the most researched and targeted demographic group in the history of brand marketing. Today, Millennials are approaching middle age, and as their needs shift, Generation Z is stepping into the spotlight. Born in the late 1990s and early 2000s, they’re now coming of age and represent 25 percent of
Designing for Generation Z Read More »
The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is
5 Ways To Ensure Your Employees Embrace Change Read More »
Cable, internet, and mobile phones have been the bread and butter of telcos for many years, however, growth in these categories is dwindling and brands are beginning to feel the heat. Today, we speak to Will Gibson, a telco retail and marketing expert who’s seen the industry shift from his days at Blockbuster to becoming
How Telco Companies Can Remain Relevant Read More »
Not only does a successful brand clearly define a unique and ownable position in the market, they also deliver on their promise and make an emotional connection with their customers. Brand assets such as tradition and performance are still relevant to consumers; however, these are ceasing to determine solely whether a person buys from one
The Evolution of Brand Activism Read More »
