Brand Engagement

Blink Factor in the Digital Retail Sphere

Leave a Comment / Uncategorized / David Magnus

The digital design strategy sphere represents the next frontier of competitive advantage. With product information at their fingertips, digital retail technologies connect and empower today’s customer like never before. Consumers expect to be engaged and communicated information relevant to their lifestyle and needs. Online and mobile, from show-rooming to price-checking, consumers are swiftly shifting the […]

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Think Desire – Designing Cache

Leave a Comment / Uncategorized / David Magnus

Most great catalysts for change start with an inquisitive question. For brand marketers and retailers, I believe the fundamental question that keeps them up at night is rooted in how some brands defy the law of commoditization, being able to charge more for their product in a competitive marketplace. The question they ask themselves is

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Cineplex Opens First Standalone VIP Theatre Design in Toronto

Leveraging Brand Loyalty Programs

Organizational Brand Coherence

Leave a Comment / Uncategorized / David Magnus

Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an

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Seneca College – Interactive

Uncategorized / Sebastian Maynard

Shikatani Lacroix designed an interactive trade show booth that helped Seneca College establish a WOW factor at various events through digital experience design

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