Most great catalysts for change start with an inquisitive question. For brand marketers and retailers, I believe the fundamental question that keeps them up at night is rooted in how some brands defy the law of commoditization, being able to charge more for their product in a competitive marketplace. The question they ask themselves is […]
Think Desire – Designing Cache Read More »
Cineplex’s first all-VIP cinema opened at Shops at Don Mills, the upscale shopping centre on Don Mills Rd. near Lawrence Ave. Shikatani Lacroix joined Cineplex Entertainment at the opening ceremony yesterday, August 13, celebrating the creativity and innovation that drives Cineplex Entertainment towards unique customer experiences. “We are extremely happy and excited about Cineplex’s drive
Cineplex Opens First Standalone VIP Theatre Design in Toronto Read More »
Did you know that companies with well-established loyalty programs have a healthier bottom line? Are you looking for ways to establish or enhance your company’s loyalty program? Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X
Leveraging Brand Loyalty Programs Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
