Saying that a company’s staff is the best ambassador to its brand has become incontestable. After all, who knows more about a business’ product, service, or culture than someone who works there? Consumers usually see the way an employee portrays a company as more credible than advertising or other marketing efforts. However, the company and […]
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As digital technology enables new opportunities for automation across various industries, it makes sense that subscription services have evolved and gained popularity in recent years. These services, such as Netflix and Birchbox, are essentially automated shopping – improving efficiencies in the lives of their customers while generating recurring payments and building strong brand relationships. According
What is the Future of Subscription Services? Read More »
New technology has a history of disrupting entire industries. It creates new possibilities and shifts in behavior that transform society. And yet, it is difficult to predict how an emerging technology will evolve and if it will be accepted by the majority of people. It is easy to overestimate the future impact of novel technology
The Future of AR and VR in Retail Read More »
In this digital era, it’s no longer a surprise to see “Welcome back,” followed by your name on the home screen of an app or website. The consumer is increasingly conditioned by e-commerce giants, such as Amazon, to expect a certain degree of personalization. In the words of Dave Carnegie, “a person’s name is, to that
Personalization Strategies for Banks Read More »
The odds are very high you have flown on a Boeing 737 MAX 8 in the past year. Since its launch in 2011, more than five thousand orders have been placed, with over 350 planes delivered to airlines since 2017. However, Boeing has gone from getting passengers to their destination to being associated with fatal
Why Boeing Needs to Rebrand the 737 MAX 8 Read More »
For our physical health, we have doctors and personal trainers. For mental health, therapists can help. But do you have someone to assist you with your financial well-being? As digital capabilities continue to improve, the need for convenience has largely been met. But what about financial advice? Most institutions offer solid transactional services, but providing
How To Improve Your Bank Customers Financial Health Read More »
Is it your dream to work from home? Imagine being free to set your own schedule and avoid office distractions while wearing what you want and travelling where you please. Or is this your nightmare? Would it be an isolating experience where you miss social interaction, struggle to be disciplined, and spend too much time
Strategic Considerations For Retailers and Coworking Spaces Read More »
Creating a name for a company, a service or a product is an important part of the overall branding strategy for a business. A great name helps convey what a brand stands for and is aligned with both the brand personality traits and its value proposition, helping build brand equity. Inviting employees and/or customers to
Naming Strategies for Your Business, Product, or Service Read More »
Plastic, a useful and cheap material once seen as the solution to every packaging problem, is choking the planet. Although most plastic is recyclable, only about 9 percent of it is actually recycled. This means billions of tonnes of plastic end up as trash. Globally we have reached a maximum capacity for our recycling plants,
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How much time do you spend on your mobile phone each day? In the United States, the annual average continues to increase, with 2018 setting a new record among adults, who now typically spend 3 hours and 35 minutes per day looking at their phone. Not surprisingly, the majority of this time (over 90 percent) is
Why Your Retail Store Needs a Mobile App Read More »
In our recent white paper, How Banks Can Leverage a Walletless World, we discussed how new entrants in the financial industry, including start-ups and tech giants, are threatening banks by offering services in areas in which clients are being underserved. In this blog, we will discuss how banks can go beyond a simple brainstorming session and
Alternative Ideation Methods for Banks Read More »
Emotions are very powerful drivers in purchase decisions, and positive emotional experiences will build brand loyalty. The following five strategies can help retailers create a strong and memorable connection with customers, including eliminating key friction points, telling a compelling story, ensuring a coherent omni-channel strategy, delivering a unique experience, and catering to the senses. Strategy
How to Create a Positive Retail Environment Read More »
Private labels used to be synonymous with “no name” brands. Also known as “store brands,” the benefit to consumers was a lower cost on everyday items. However, the world of the private label is evolving to include everything from shoes to furniture, and companies from Amazon to high-end fashion retailers are rolling out their own
Private Label Is Taking Over Retail Read More »
Once upon a time a retailer could offer products with a generalist, one-size-fits-all approach. Foodservice operators could present the same menu across their entire network. Banks could offer the same products and services at every branch. Apparel stores could stock whatever fit into their store. And people would buy. As anyone in the retail industry
Retail Storytelling Through Curation Read More »
An RFP, or Request for Proposal, is an official document that notifies potential suppliers of a new project and asks for a detailed response of their proposed fees, team members, and process. This method aims for fairness and clarity in competition for the work. A clear and concise RFP will make searching for a supplier
Checklist for an Effective RFP Read More »
As 2018 comes to a close, it is time to look ahead to what will influence the banking industry in 2019 and your goals for the new year. Do you have a plan for key strategic initiatives that you want to accomplish? Major trends of digital transformation and customer centricity will continue to be relevant,
The Three Biggest Opportunities for Banks in 2019 Read More »
While pop-up stores have been around for decades, their popularity seems to be at an all time high. They are a great way to connect with consumers and build awareness around a brand or new product launches, not to mention the opportunity to create the “wow factor” and the possibility to leverage consumer’s sense of
Our Favorite Retail Pop-Ups of 2018 Read More »
Another year has come and gone, and that means it is time to do some reflecting. 2018 saw a lot of companies (including ours) undergo a rebrand, and as with every year, some turned out better than others. While there are many reasons that a company may opt for a rebrand, one thing is certain:
Our Favorite Rebrands of 2018 Read More »
Banks have been slow to adopt what is often referred to as content marketing, or content strategy – but now that the return on investment is becoming clear, it’s important for financial institutions to catch up. What exactly IS content strategy, and why do banks need to make this investment? Content strategy is the planning,
Why a Content Strategy for Banks is Important Read More »
The increasing amount of waste production is not exactly a new environmental concern, but it is still an issue that is far from being resolved. According to a disputable yet shocking report released recently by the World Economic Forum, it is estimated that by 2050, the oceans will contain more plastic than fish in terms of
Retail Trends: The Packaging-Free Movement Read More »
