Sebastian Maynard

270 x 370 Hybrid Restaurant

Keep Your Restaurant Relevant With These Hybrid Design Tips

Food Service /

Categories in today’s market are becoming less defined, as foodservice blends with grocery and retail and cafes offer added value within banks, bookstores, and gyms. Customers are looking for choice, custom experiences, convenience, multi-functionality, and less cultural rigidity. All-day breakfast is becoming a popular restaurant offering, the demand for gender-neutral clothing is increasing, and hybrid […]

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270 x 170 Five Steps to Refresh your Restaurant Experience

Five Steps to Refresh Your Restaurant Experience

Food Service /

The food service category is in transition and many new restaurant concepts are emerging. Many established restaurants are struggling in this evolving market. Refreshing your restaurant’s brand ensures future relevance. Now is the ideal time to start the process. Business may be decreasing because of more competition or not meeting customers’ changing needs as effectively

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Build Stronger Relationships with These Three Customer Types

Financial Services /

Building a stronger connection with banking customers is crucial to maintaining their loyalty, and yet, this is often a difficult task since each customer has unique attitudes and needs. In SLD’s research on stealth attrition, we identified three levels of engagement among customers, based on their connection and involvement with their primary bank, ranging from low to

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270x170Partnerships

Creating Brand Cohesion When Exploring Restaurant Partnerships

Food Service /

As food operators explore growth strategies an option being considered by many is a partnership with another complementary brand. We have seen in many other industries, such as banking, the benefits and liabilities of partnering with a coffee chain to provide a differentiated customer experience. The opportunity to leverage the power of two offerings to

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270x170Vancouver

Unique Restaurants in Vancouver: Inspiration for Foodservice Brands

Food Service /

Vancouver is well-known for its West Coast beaches, surrounding mountains, tall trees, and hiking trails, but it also has an interesting restaurant scene influenced by its international population and active culture. Fusion-style dishes provide unique options, farm-to-table, local, and better-for-you movements have spread throughout the city, and themed pubs add personality to dining experiences. Below

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270x170Franchisee

How to Rebrand Without Alienating Your Franchisees

Food Service /

Rebranding is often a messy process, but when it comes to rebranding an entire franchise, it can get downright adversarial. The relationship between franchisees and franchisors can often become strained as franchisors want to update their brands quickly and broadly, while franchisees can feel frustrated and resentful when they don’t understand the reasoning behind high-level

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270x170 bank swot

The Importance Of SWOT Analysis for Financial Services Brands (Free Guide)

Financial Services /

When you are embarking on any kind of change for your financial brand, regardless of the degree it is critical to get a good understanding of where your brand fits into the industry landscape. One of the most recognized tools to create this view is the SWOT analysis. We often get asked questions about how

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Maximize Your Restaurant’s Efficiency: 6 Proven Strategies to Reduce Wait Time

Food Service /

Many things seem to get in the way of you and your food when you are hungry and short on time. Wait times exist throughout the experience, whether you are grabbing a snack at a limited-service fast food restaurant or dining at a full-service sit-down establishment. For example, there is a delay between walking in

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270 x170 visual cuea

Three Visual Strategies to Connect with Banking Customers

Financial Services /

In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity

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270x170Gamification

Three BIG Benefits of Gamification in Restaurants

Food Service /

The average consumer spends more than two hours per day on their smartphones and 50 minutes of that time is spent playing games (QSR Insights) such as Betwiz. Businesses have identified that trend and turned it into an opportunity, coining the phrase “gamification.” Gamification can be defined as the application of gaming mechanics (such as points,

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270x270MagnifyingGlassandJigsaw Puzzle

Finding the Right Fit – A Hidden Opportunity for Banks

Financial Services /

The financial industry is very focused on leveraging the right efficiency tools such as VideoATMs, back-of-house system automation, universal bankers, AI, and big data management. These come with big capital expense budgets and attention from senior management but have yet to prove their effectiveness at growing market share. Having a clear focus on finding efficiencies

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270x170TouchScreen

What Agile Banking Means to Today’s Customer

Financial Services /

In the world of banking, customers’ priorities are shifting. Omni-channel banking services, though still desirable, are giving way to highly curated and differentiated experiences that create deeper emotional connections. Recent research conducted by our firm for the banking industry clearly identified the branch continues to play a pivotal role in building relationships, with branch staff

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270x370FranchiseWorker

How Franchisors Can Leverage Technology to Empower Franchisees

Food Service /

Looking for marketing and branding efficiencies in a franchisor/franchisee business model is extremely difficult because of the level of autonomy franchisees have over their operations and how this limits the control franchisors have over the execution of marketing programs. Difficult more so is how you as a franchisor can support a franchisee’s desire to conduct

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270 x 370 calculator

Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity /

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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