Giving Summer Energy
A blend of smooth visual cues that you can taste.
CLIENT
PepsiCo Canada
PROJECT
Rockstar
RELATED SERVICE
Package Design
THINK
This summer, Rockstar Energy brings two limited-time offered (LTO) products that promise a new and refreshing experience with every sip. Made to capture the bright and flavorful notes of summer’s favorite fruits with a creamy twist, Rockstar’s new Orange Swirl and Strawberry Swirl needed an eye-catching flavor-focused packaging design that could stand out among the brand’s existing line-up.
BLINK
The final design displays a smooth blend of visual cues that you can taste. Starting at the top of the can, the shape of the header encapsulates the melting motion of an ice cream on a hot summer’s day. The design also incorporates dynamic swirl graphics that reinforce the creamy flavor experience. Various shades of vibrant oranges and pinks are added to leverage its fresh, seasonal elements. The iconic star and “RR” logo are displayed front and center, ensuring brand identity and recognition on the shelves. Both of the LTO’s were released across Canada in July of 2024, just in time for its hottest season.
