Are You Putting Emotional Lightning on the Menu? -RestaurantSpaces 2025

Jean‑Pierre Lacroix, President of SLD, takes the stage at RestaurantSpaces to reveal insights from a new national study on emotional brand connection and Net Promoter Score (NPS). He argues that the future of foodservice will be shaped by experiences that resonate on a personal, emotional level. He explains how restaurants can move beyond efficiency and aesthetics by designing spaces that make people feel something. From atmosphere to micro-moments, Lacroix shows how emotionally meaningful design can deepen loyalty and inspire repeat business. View the full session below.