Thought Leadership

How will AI be Regulated? What Brands Need to Know

Brand Strategy, Communications, Organizations, Retail, Thought Leadership / Melinda Deines

Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail […]

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Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

Brand Strategy, Thought Leadership / Matthew Wilson

Planning for future disruptions is critical to remain competitive. Predicting change far into the future is becoming more challenging. According to our recent study on measuring what matters, focusing solely on return on investment is no longer the best predictor of performance and resilience. Estimating a company’s future value or investment involves metrics such as

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What Will 2023 Look Like For Retail Brands?

Brand Strategy, Retail, Thought Leadership / Matthew Wilson

We are emerging from the pandemic and should expect a period of chaos as customers establish new values, such as working from home, inflation, and the recession. At the same time, companies try to respond to remain relevant. Our predictions for 2022 were fairly accurate, citing increased automation, the need to go green, the emergence

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Thought Leadership

How will AI be Regulated? What Brands Need to Know

Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation

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