The past few months have been a whirlwind of ups and downs for CPG brands as the COVID-19 crisis presents new challenges and opportunities. From manufacturing and processing plant contagion to panic buying and empty shelves, CPG brands are under pressure and as part of the food supply chain, that pressure isn’t going to let […]
Short-Term Strategies for CPG Brands Amidst COVID-19 Read More »
Packaging is a complex and evolving topic. It’s one third of CPG and one fourth of the 4 P’s of Marketing, therefore a crucial consumer-facing element in any strategy. So it comes as no surprise that a great technique to generate buzz and potentially gain viral status is leveraging the best and most accessible canvas:
Packaging Strategies That Will Get People Talking Read More »
In a previous article, we discussed some retail trends related to packaging, including e-commerce optimization and plastic-free packaging. The commitment to reduce the use of plastic in packaging has now become simply a matter of “when,” not “if.” CPG giants, including The Coca-Cola Company, MARS, PepsiCo, and Unilever have pledged to use 100 percent reusable, recyclable or compostable
Sustainable Packaging That You Can Plant, Eat and Re-Use Read More »
Marie Kondo has made the old adage “less is more” feel fresh again. In her popular Netflix show she helps people de-clutter homes by asking them to decide if the items they own spark joy. Anything that doesn’t meet this standard simply shouldn’t be in your home, she posits. The idea, one that resonates with many, is
What the End of Mass Consumption Means for Retailers Read More »
The facts are sobering: according to the Ellen MacArthur Foundation, by 2050 the ocean could contain more plastic than fish, and plastics could be consuming 20 percent of oil production and 15 percent of the carbon budget. Only 14 percent of plastic is recycled across the planet – the rest is tossed out, filling landfills, rivers
What Retailers Need to Know About the Circular Economy Read More »
The increasing amount of waste production is not exactly a new environmental concern, but it is still an issue that is far from being resolved. According to a disputable yet shocking report released recently by the World Economic Forum, it is estimated that by 2050, the oceans will contain more plastic than fish in terms of
Retail Trends: The Packaging-Free Movement Read More »
In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,
Questions to Ask When Hiring a Package Design Firm Read More »
Standing out on shelf is one of the key factors that will determine the success of a package design. However, with so many products competing for the consumer’s attention, it’s becoming harder to stand out. Whether designing for a well-known product that already has cachet, or introducing an entirely new offering, it’s critical that a
Learning from Trends in Disruptive Packaging Design Read More »
Consumers may find it difficult to navigate the aisles of a grocery store, and trying to find the right product may feel like a game of Where’s Waldo? Consumer purchasing decisions are frequently influenced not by the name of the brand or the price of the product, but by the packaging in which the product
Packaging Design: Why Typography Matters For Branding Success Read More »
It is estimated by the UN that by 2050, two-thirds of the world’s population will live in urban areas. This shift will affect shopping patterns as these densely populated urban environments influence their residents’ behavior; they are, after all, quite different than the less compact suburban and rural spaces. In communities with a high population
Packaging for City Life Read More »
Many retailers offer ready-made coffee: grocery stores, gas stations, book stores, and more. We recently worked with a leading convenience retailer to improve their coffee experience by appealing to a wider spectrum of customers. Specifically, their goal was to mitigate the hygiene concerns some customers had around using glass decanters in a convenience store retail
How to Improve Convenience Retailer Coffee Station for Enhanced Growth Read More »
A trend in package design that has managed to persist and become more of a direction than a fad is the use of vintage or retro cues to denote a more artisanal and higher-quality product. Even your average grocery store stocks crackers, chips, and ice cream packaged with a clear look back in time through
Is a Retro Package Design Right for Your Product? Read More »
Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual
AR/VR Tech in Packaging: Here to stay or gone tomorrow? Read More »
Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a
How To Write A Packaging Design Brief (With Free Template) Read More »
