Design Psychology

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How to Ensure Your Digital Experience is Inclusive

Digital experiences and communications, including websites, social media and digital content, play an essential role in influencing shopper decisions, but first it has to reach the right audience. Since the outbreak of the pandemic, online interactions have increased, as has competition for your consumer’s attention. Inclusive communication and marketing design is now more important than […]

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Using Neuroscience to Better Understand Consumer Behavior

For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives

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