The following is an excerpt from Jean-Pierre Lacroix’s Desire by Design. To learn more about the book, click here. Brand loyalty is the ability to build sustainable relationships between brands and consumers by providing both a functional and emotional benefit that meet the meaningful needs of the consumer. Certain circumstances or triggers have to exist […]
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As we approach 2020 and a new decade, there are arguably more questions than there are answers for what the future of retail design will look like. Every year it seems we have a new “most interesting store in the world” that boasts the latest technology and design trends, but what has staying power still remains to
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In 2019, the retail landscape experienced a significant transformation, shifting from traditional stores to innovative concepts that embraced the idea of “retail PLUS.” These forward-thinking retail spaces redefined the shopping experience, emphasizing more than just the act of purchasing. Instead, they became places for experimentation, entertainment, learning, and play. One such trendsetter in this evolving
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Consumers have made a significant shift to shopping and banking online and through their mobile devices. Despite this, the promised benefits of utilizing mobile to make the bricks-and-mortar experience more convenient and engaging have not yet come to fruition. Mobile devices have evolved significantly, but the bandwidth that serves as their backbone has not, leaving
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As retailers look to provide a credible response to the online-only threat of companies such as Amazon and eBay, the option for buying online and picking-up in store (BOPIS) is gaining traction. The initiative is part of a larger focus on providing customers with greater convenience, from speeding up delivery and reducing inefficiencies, to better leveraging
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Personalization is a retail trend that everyone is trying to figure out – and with good reason. Positive experiences with personalization can boost the number of items purchased, amount of money spent and net promoter scores, according to a BCG-Google Customer Survey. However, there are some pitfalls brands need to be aware of when developing a strategy to offer more personalized experiences. Pitfall #1:
Personalization Pitfalls Retail Brands Need to Avoid Read More »
Emotions drive the majority of our purchase decisions and most are at a deep rooted subconscious level. Our previous blog on neuroscience research reviewed the new tools available for marketers that are wanting a stronger understanding of how their customers feel towards various research stimuli. However, there are a variety of factors marketers and retailers can consider
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It’s fairly bold to dub yourself the most interesting anything, so if nothing else, Showfields, and their “most interesting store in the world” gets points for audacity. But dig a little deeper into the mysterious retail experiment, House of SHOWFIELDS, and it’s hard to deny that there is something interesting indeed about the concept. Showfields is
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Customer Segmentation is the division of a specific market into buckets of customers who share similar characteristics. However, gone are the days that big financial institutions can afford to segment their customers by merely using demographic criteria, including age and income, or firmographic attributes such as industry or company size. With fierce competition from fintechs and
Useful Customer Segmentation Methods for Banks Read More »
Do you understand your customer? It’s no longer enough to just know their age bracket, gender, and general interests. Do you know what emotions they’re feeling while looking to satisfy their needs? What thoughts go through their head when walking through a retail store? What online platforms they browse and what time of day they
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Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are
Gen Z’s Perspective on Retail Experience Read More »
Imagine the day a car can become an extension of your living room, where you can continue your leisurely activity of choice while being transported to your final destination. Well, it could be coming as soon as 2030! Self-driving cars are all over the news, with much publicity and anticipation as this futuristic marvel is quickly
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Seamlessness is now an expectation in our service-oriented society. Customers have little patience for services that are inconvenient, frustrating, and inefficient. We don’t want to wait in line, have to repeat ourselves, or deal with mistakes. Many major companies are selling services instead of physical products and are differentiating themselves based on customer experience. Brands
Service Design and the Banking Experience Read More »
With an ever-growing need for things that are faster, smarter and better, customers expect a lot from the brands that they support. Despite this, there are still dreaded friction points along the customer journey that hinder them from buying products and services, making them privy to abandoning their carts and falling right into a competitor’s
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Saying that a company’s staff is the best ambassador to its brand has become incontestable. After all, who knows more about a business’ product, service, or culture than someone who works there? Consumers usually see the way an employee portrays a company as more credible than advertising or other marketing efforts. However, the company and
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Banks are beginning to recognize that high value customers, if they are to be kept, increasingly demand recognition of their special status. Though this may be irksome to those of us with little more than a mortgage, credit card, and checking account, the reality is that banks are no longer in a position to be
Attracting High Value Customers with a VIP Experience Read More »
Foodservice is in transition. Technology is enabling new processes, categories are blurring to steal share, and customers are demanding more. Due to the disruptive nature of these transitions, it is becoming vital that traditional chain restaurant businesses act quickly to remain relevant; those that do not accept and embrace the change are facing declining market
How to Capitalize on Unmet Customer Needs in Foodservice Read More »
