Customer Experience

Why Digital Signage Content Design Is The Best Way To Connect Locally

Brand Strategy, Customer Experience, Digital Experiences /

With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness, […]

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Woman and digitalization

Five Ways to Fill the Digital Transformation Gap for Retail Brands

Brand Engagement, Brand Strategy, Communications, Customer Experience, Digital Experiences, Financial Services, Retail, Retail Design /

The Current State of Transformation   Digital transformation, for many institutions, has ended at the doorstep of their retail channels. The pandemic has accelerated the growth of both Amazon and Fintech, forcing banks and retailers to shift their focus to digital to help drive sales and customer retention. However, as digital transformation efforts mature and

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What Will 2022 Look Like for Retail Brands?

Brand Strategy, Business development, convid retail, Customer Experience, Design Innovation, Digital Experiences, Retail /

2021 was not the year many had hoped for. The pandemic, natural disasters, inflation, supply chain issues and a persistently polarized planet has put humanity’s resilience to the test. Yet, with the new year’s arrival, there is renewed hope that conditions will stabilize and provide retailers with a clearer look ahead. As a future-focused strategic

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How CPG Brands Can Elevate Their Social Media Presence

Brand Strategy, Customer Experience, Digital Experiences, Food and Beverage /

Though the popularity of online shopping was trending upwards even before COVID-19, the past year and a half has seen a dramatic increase in online sales across a wide range of industries. While expected categories like household supplies, food delivery and personal care products saw significant growth, one of the largest jumps has been in

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5 Things Banks Need to Know About Gen Z

Brand Engagement, Brand Strategy, Customer Experience, Digital Experiences, Financial Services /

About half of Gen Z are now over 18 and are making adult financial decisions. As banks and other financial institutions look to the future, what does this diverse young generation want? In this blog, we explore emerging trends in banking preference and behavior, the driving forces behind these changes, and what banks can do

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How Disruption is Driving Business Model Reinvention in Healthcare

Brand Strategy, Customer Experience, Digital Experiences, Health and Pharmaceutical /

No industry or brand has been immune to the disruption of the past decade. From technological advances and start-ups to a global pandemic, change has become the only constant. The health and wellness industries are no exception – and as patient/consumer demand pushes the sector down a new path, brands must reassess their business models

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DeepReal Part 2: The Blurring Line Between Fact and Fiction

Brand Strategy, Customer Experience, Digital Experiences /

The inability to tell fact from fiction is being driven by a number of factors and is challenging the way that consumers perceive and engage with brands. To help gain a better understanding of how consumers discern information and make their purchase decisions, SLD conducted a study among 2000 respondents in January, 2021. As part

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Grocer store shelf

The Art and Science Behind Good Packaging Design

Brand Strategy, Customer Experience, Design Innovation, Packaging Design /

So, you have a great brand, exciting product, and are eager to share it with the world. You run advertisements and in-store campaigns, partner with influencers, and make sure that your product is available to be purchased online. However, without one crucial component, finding success may prove to be a challenge. Whether online or in-store,

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Robot using an interactive screen

How Robot Greeters Are Changing the Service Sector

Customer Experience, Digital Experiences /

The Ins and Outs of Robot Greeters   How Can Robot Greeters Improve Your Customer Experience?   These electronic greeters are available 24/7, multilingual, responsive, always smiling and capable to handle an almost infinite amount of information. Their strength also lies in the fact that they can be “emotional” and “non-emotional.” Their “emotions” powered by

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Finger pointing towards a blue open banking digital graphic

What Does Smart Banking Look Like in 2021?

Brand Strategy, Business development, convid banking, Customer Experience, Digital Experiences, Financial Services, Retail /

After a tumultuous 2020, the banking industry is transforming itself from being the root of the issue in the last financial crisis (2008) to being part of the solution in this one. Not surprisingly though, different banks are at different stages of transformation. In this article, we look at some of the best practices from

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Man and woman watering a plant with money in the background

Show Me You Care: Building a Social Brand in 2021

Brand Engagement, Brand Strategy, convid retail, Customer Experience /

2020 was a tough year for many, and although 2021 is looking a little more hopeful, the fact remains that our way of life will be very different moving forward. As a result, brands should consider how to best support their customers. A year marked by a global pandemic, widespread social protests, and man-made environmental

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Drawing of a man getting his temperature checked during COVID

What Retailers Need to Know About COVID Vaccines

Brand Strategy, convid retail, Customer Experience /

The distribution of COVID-19 vaccines has begun, and with them come a welcome light at the end of the tunnel for retailers who faced unprecedented challenges in 2020. Even those that did well, such as grocery stores and big boxes, have faced unforeseen challenges – who would ever have imagined that policing hand sanitization or

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Digital Sign Saying Welcome

Tips for Implementing Digital Signage on a Dime

Brand Engagement, convid retail, Customer Experience /

COVID-19 has accelerated many of the digital transformation behaviors that were already in progress before the pandemic. While many larger retailers had the resources to adapt quickly, smaller retailers often had a tougher time in updating their physical stores. Unfortunately, this inability to adapt in-store digital signage undermined the delivery of effective communication with customers

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Online Personalization Strategies for Fashion Retailers

Brand Strategy, convid retail, Customer Experience, Digital Experiences /

To most, shopping means paying a visit to your favorite store or mall to give yourself a feel-good experience that results in instant gratification. You leave the store feeling satisfied and well taken care of. Often, retail associates are there to offer assistance every step of the way, and, most importantly, give a sense of

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Hand holding phone with 5G capabilities

How 5G Will Change the Banking Industry

Brand Strategy, Customer Experience, Digital Experiences /

2020 will surely be remembered for a lot of things. From a global pandemic to growing social movements, 2020 has presented enormous obstacles as well as opportunities for those that rise to the challenge. For financial institutions, one way to take advantage of these opportunities for transformation is through 5G. Some experts estimate that within five years,

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Photo of glasses that are half full and half empty

How Retailers Can Help Reduce Consumer Anxiety

Brand Engagement, convid retail, Customer Experience /

While COVID-19 has been the primary concern for brands around the world over the past few months, the recent killing of George Floyd and subsequent protests in both America and abroad have changed the focus for many brands. Over the weekend it became common to see companies voice their support for racial equality and the

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Animation of shop owner reopening after covid-19

Strategies For Retail Brands During and After COVID-19

Brand Strategy, convid retail, Customer Experience /

Amidst COVID-19, many retail industry experts’ response to the pandemic has been to question the future relevance of the bricks and mortar retail channel. They argue the pandemic has accelerated the current damage created by trade wars, the consumer shift to online retailers and the fact that North America is over stored, leading to the

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Close up of bath bomb dissolving

Why Retailers Should Embrace “Little Luxuries”

Brand Strategy, convid retail, Customer Experience, Digital Experiences /

Following the recession in the late 2000’s, consumers tightened their proverbial belts and ushered in an era that was dubbed the New Frugality. At the time, economists predicted that consumers would be more conscious about what they were spending their money on and a renewed focus would collectively be placed on making the most of every

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Women greeting in the street by touching elbows

What Brands Can Learn From China’s Handling of COVID-19

Brand Strategy, convid retail, Customer Experience /

As Europe and North America hunkers down amidst the peak of COVID-19’s assault on our part of the world, in Asia people are emerging from their extended quarantine to a new world. SLD’s Managing Director of Asia Pacific, Teddy Ma, who lives in Shanghai, shared his experiences with us about how consumers are responding in China.   What was the quarantine experience like in

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