Communications

AI Regulations

How will AI be Regulated? What Brands Need to Know

Brand Strategy, Communications, Organizations, Retail, Thought Leadership /

Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail […]

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Woman and digitalization

Five Ways to Fill the Digital Transformation Gap for Retail Brands

Brand Engagement, Brand Strategy, Communications, Customer Experience, Digital Experiences, Financial Services, Retail, Retail Design /

The Current State of Transformation   Digital transformation, for many institutions, has ended at the doorstep of their retail channels. The pandemic has accelerated the growth of both Amazon and Fintech, forcing banks and retailers to shift their focus to digital to help drive sales and customer retention. However, as digital transformation efforts mature and

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Diverse group of people wearing masks

Four Ways That Brands Can Encourage Mask-Wearing

Brand Engagement, Communications, convid retail /

WHY ARE SOME PEOPLE AGAINST MASKS? The vocal minority of anti-science activists appear to be hogging the spotlight as the pandemic surges on, with anti-mask communities spreading misinformation on social media to the general public. This misinformation ranges from dangerously believable to full conspiracy theories. One approach is spreading “alarmist” statements, for example claiming that

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Animation of a man delivering food

Strategies for Foodservice Brands Amidst COVID-19

Brand Strategy, Business development, Communications, convid foodservice, COVID /

The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even the greatest wars have not matched the impact of COVID-19 on the foodservice industry. Built on strong social values of sharing time together, during other kinds of crises the foodservice industry has offered a meaningful way

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Talking vs Doing Street Signs

What The Intention-Action Gap Means for Brands

Brand Strategy, Communications /

We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships.  This phenomenon, defined by behavioral psychologists as the “intention-action gap,”  has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and

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270 x 370 calculator

Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity /

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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